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Gonna be a collectors item one day, save it! No but seriously it's just how it's printed. I think the regular 6 box looks different, but that's what the plus box looks like apparently. Kinda looks dumb but it's a box so it's not really that big a deal y'know?
It's the same for both the 6 and the 6 Plus.
 
I was just wondering this myself. Yes, it is the standard packaging. As to why, all I could guess is from a supply chain/logistics standpoint, it's simpler. They only have to manufacture one universal box/packaging for each color, as opposed to three like they've had to do in the past.

Not sure what it really saves them in the end, but they must've deemed it worthwhile.

But in the end, who cares about the box? lol It's going straight to the closet.
 
It was Tim Cooks last tip of the hat to Steve Jobs. Jobs was a huge Beatles fan. This is almost identical to the White album cover.
 
I had to look at mine, paid no attention to the box or anything underneath the phone. I couldn't tell you if there was a charger in the box.
 
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