When Apple announces something new, I tell myself "thats cool, but I don't really need that". Then as the days go by, and you read the reviews, watch the videos, and read the forums, you feel like you gotta have it! This was me with the Retina MB Pro. I didn't "need" it. But I wanted it. For whatever reason Apple products make me happy, and I enjoy using them . Anyone else feel the same way?!?!