Here's what I don't understand...I've seen the youtube video of some dude taking a dremel tool to the screen, dropping screws on it, and keying the hell out of it...since when do I apparently use my device in a hard hat only construction zone? I mean seriously, chances are, you are already careful with your device and with my iPhone, I've had it for a year, no case, no screen protector, just throw it in my pocket and go... and it doesn't have one scratch on the screen! I think Zagg and other similar companies are using clever marketing to make you think that, "Yes your screen is fragile, and yes, our product is the only solution! So please, forget that expensive glass screen, use our cheap piece of plastic instead because I gotta fever, and the only prescription, is more cheap plastic! " I think just common sense like, don't put your phone in a pocket with keys, and other things like, oh I don't know, DON'T TAKE A BELT SANDER OR DROP SCREWS ON YOUR SCREEN!!! 😱