Go to the iPhone page on Apple’s website and pricing on every model is quoted applying the highest possible trade-in value. But how many people have trade-ins and are going to get the highest possible value on their trade-in? No other product on Apple’s website is featured that way. To me this is as bad as department stores having a sale sign on everything thinking the only way they’ll get people into the store to buy things is if they’re 30 or 50 percent off. Just give me the real price of the product.