I'm probably in the group of Apple's longest customers; I had an Apple II in the early 80's, and a Mac Plus in 1986, and countless (well, probably less than 100) other Apple computers and devices in the 35+ years since then. Now, when I walk into an Apple store I feel like I've turned up uninvited at someone else's party. Nobody makes eye contact, everyone is engaged in conversation, I need to search for cues on who is staff and who is a customer. It's almost like I'm invisible. Am I missing something? I shop happily everywhere else without any issues, but in an Apple Store it is invariably confusing. Eventually it progresses with: "See that girl in a grey t-shirt standing next to the silver pole in the corner of the store with the queue? Go over there." Then, when I get to the head of the queue: "See that table over there? Stand there and someone will be with you in less than 150 minutes" Am I supposed to bring lunch? Is there a pill I am supposed to take before I walk in that makes it all clear? Am I the only one to find this odd? I just need a USB-C to Lightning cable. Are Apple Stores actually not retail outlets but something else entirely? I'm not just speaking about the past week of hype, but any time in the past few years that I've had a hardware issue that needed fixing, or a cable I've needed, or anything else. I've never asked before, but this seems like a good place to pose these questions.