I currently prefer Android phones (just migrated from a Galaxy Nexus to a Nexus 4) over iOS. For me, a big plus for Android is the customization. However, I prefer the iPad over my Android tablet (Nexus 7) and find customization isn't that big of a deal. The reason for this (I think) is that the iPad is mainly used for a handful of things (e-reading, web browsing, words w/ friends, etc.) and is mainly used before going to bed for the night. I'm curious if anyone else is the same way.