Seeing as it was my first Apple TV, easy set up. Now do I take it back? I have seen some excellent streamed 4k. However, that was a 4k demo with hdr. That is HDR as sold on Blu-ray.
The need to faff around with formats to get a good picture on good set grates. This is a gnats hair from superb. Unfortunately the box at the moment is functionally inept, that gnats hair of functionality is the key.
Part of me hopes this will be addressed, keep it. The other part says return it.
Need more time to play with the settings.
Edit.
Got to say I am coming around to it. I hope that futures updates address certain issues. 4K is coming across really well, however mixed results with HD and that is after messing with the settings to remove HDR. Some are just as good on 4K HDR (forced) or 1080p and letting my set upscale, other not so.
I'm equally as conflicted. The fact that my Sony remote was automatically set up to use it makes it even easier to use with one remote. And the picture can be fantastic when properly setup. I'm just going to have to keep playing with it for the next couple of weeks. But having to constantly change my picture settings manually is not acceptable. Siri helps with this to some extent, but it's still a lot of extra steps:
1) So I tell Siri to go to settings, then I have to scroll down and manually click on Video and Audio, as Siri doesn't seem to be able to do that.
2) then I have to scroll down to Format, and select it, again because Siri can't.
3) If I'm already on 1080p 60Hz SDR, I have to first scroll to the next page of settings.
4) Then to scroll to and select 4K 24Hz HDR.
5) Then I have to confirm the switch in case the selection is incompatible with my TV.
6) Only then can I go to my movie.
7, 8, 9, 10, 11) after the movie, I have to repeat those first 3-5 steps to return it to the standard setting, before going to the next non-HDR movie thing.
I'll live with it for the next two weeks, and maybe I'll find that tolerable. But the real problem is that I have to know what to set it to, and often I don't know what the source of something is. Is it 720p, 1080p, 4K, HDR, 24Hz, 30Hz, 60Hz? And then there's YouTube with SD 480, and lower res. At a certain point, I'll have to just let the ATV upscale it, but that's not my preference.
Again, I'm not hopeful Apple will ever update this for a native output so that the TV can just provide whatever's needed. Indeed this is likely Apple's first step toward an integrated Apple TV and display, in which case, Apple will be doing all the upscaling, and probably perfecting its ability to impose fake HDR/DV on SDR programs, so the customer will never have to sit and wait for the TV to switch formats.