Anyone guessing Sep 28 for invitations going out?

Discussion in 'iPhone' started by JulianL, Sep 24, 2011.

  1. JulianL macrumors 65816

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    #1
    Amazon has announced its media event to be held on 28th Sep (http://www.macrumors.com/2011/09/23...-september-28th-tablet-announcement-expected/). I'm wondering if this might encourage Apple PR to choose this as the day to issue their invitations for the iPhone launch event. The invitations don't need the oxygen of PR, they are sent directly to carefully selected individuals, but they usually create considerable press attention when they're issued anyhow, probably more so this year since they have been so long anticipated. It would be a great way for Apple to create some modest interference with Amazon's event. In the best case scenario for Apple it gets itself namechecked in most of the press pieces reporting on the Amazon event (e.g. "in related news today, Apple issued the invitations to its media event to be held on <date>, expected to be the launch of the next iPhone") and if it ends up having the opposite effect and the release getting overlooked then it won't really matter that much because that would in no way diminish the hype around the event itself which most rumours seem to say will be the week after the Amazon event.

    - Julian
     
  2. lukefinch macrumors 6502

    lukefinch

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    #2
    We've all gotten so excited and been let down so many times when trying to guess invite and event dates, i've now given up trying to guess when the invites will go out and what Apple are playing at.

    It'll happen when it happens.
     
  3. ggmissmolly macrumors regular

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    #3
    They are hoping to get one that works before scheduling the event.
     
  4. itsmemuffins macrumors 68030

    itsmemuffins

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    #4
    I garontee, Apple sending out invites will be big news on all the media and tech sites. They don't need to hog someone else's limelight.

    I garontee. ;)
     
  5. JulianL thread starter macrumors 65816

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    #5
    :). Let's hope not or we're all in trouble! I suppose they could fake the launch event since no one could really tell if the projections on the big screen are coming from a real device or a prototype but nowdays that would be PR suicide. It has been done before though (not by Apple though, at least as far as I'm aware).

    When I worked for a company early in my career (the early 80s) I was fairly new at the company and was one of the staff doing demos at a new product launch for a desktop PC. I couldn't understand why about half of the attendees (mostly press) insisted on seeing inside the case during the demo. Someone who had been at the company for longer than I had explained it to me afterwards. Apparently at a previous launch the company had done similar demos and it had got into the press afterwards that the machines on the desks had been empty and that holes had been drilled into them from underneath the desks and that the keyboard and monitor wires were actually running to rack mounted prototypes hidden behind curtains under the tables because, at the time of that previous launch, they were having overheating problems and still couldn't get the electronics working reliably in the actual cases.

    The company I'm talking about had a significant part to play in the history of the iPhone (and the iPad, and most other mobile phones and tablets shipping today). Can anyone guess who it was?

    - Julian
     
  6. JulianL thread starter macrumors 65816

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    #6
    Exactly. Apple doesn't need to worry about getting press for its event but a really good PR department should be trying to do more than just get maximum positive publicity for its own stuff, it should also be trying to disrupt the smooth running of the PR of its competitors so why not put out the invitations on the same day as the Amazon event? One possible reason might be because it's just too late to get flights booked for people and the train is already rolling towards a different day that can't be changed. Who knows, it was just a thought.

    - Julian
     
  7. TM WAZZA macrumors 68000

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    #7
    We've all hoped for an invite this week but nothing happened. So I might as well hope again eh.
     
  8. ggmissmolly macrumors regular

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  9. JulianL thread starter macrumors 65816

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    #9
    No, but it does begin with A. You need to have followed the industry for a pretty long time (decades) to really have much idea of who the company is. They don't exist anymore, in fact Apple was one of the two big factors that contributed strongly to putting them out of business.

    - Julian
     
  10. ggmissmolly macrumors regular

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    #10
    Atari

    Actually I was at IBM throughout that period......1968 to 2003 to be exact. Had nothing to do with PC's thank God.
     
  11. JulianL thread starter macrumors 65816

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    #11
    Ah. You are definitely of "the right vintage" then. Atari is much closer but still no. It was a UK company and never really managed to break into the USA which makes it more tricky for any US-based people to guess.

    I suspect that at IBM in 1968 and much of the 1970s the general mindset was that if it didn't need heavy lifting equipment to move it then it wasn't a real computer.

    - Julian
     
  12. ggmissmolly macrumors regular

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    #13
    That's basically true and with all this cloud computing stuff it looks like they might have been correct with a minor delay.

    Can't answer your question.
     
  13. cursedearth macrumors member

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  14. stevemiller macrumors 65816

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    #15
    @op i don't know if i should feel proud or old for knowing who you're talking about...

    i'm guessing the computer you speak of is a particular "female friend" ;)

    i blame my interest growing up in the burgeoning fields of digital video editing and 3d.
     
  15. qtaran111 macrumors member

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  16. Nicolas4ever, Sep 25, 2011
    Last edited: Sep 25, 2011
  17. JulianL thread starter macrumors 65816

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    #18
    Sorry all, in retrospect it was a fairly pointless tease. Yet another case of someone killing time while Apple torture us waiting for the announcement I suppose, but ...

    Congratulations, we have a winner. Yes, the company was Acorn. I worked for them from early 1984 through to mid 1987 and worked with the first ARM chip (although I originally came into the company to do something else).

    Just for the avoidance of doubt, it wasn't an ARM system that had to play the hiding-under-the-desk trick at the demo to stay cool, that demo event was well before even first silicon for the ARM had been produced. I can't remember for sure since the demo trickery happened before I joined the company but my guess would be that it was the prototype Electrons (6502 based) that were overheating.

    - Julian
     
  18. qtaran111 macrumors member

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    #19
    Ah memories, Acorn Electron, BBC Micro, ZX Spectrum, Commodore 64...they were the days.
     
  19. iMrNiceGuy0023 macrumors 68000

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    #20
    who do the invites usually go to? Im sure people covering the event will need to book hotels and planes ahead of time. A week before seems like enough time
     
  20. disarticulate macrumors regular

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    #21
    Happy it was Acorn UK. That name has a negative resonance to Americans. Acorn in America was a corrupt government leaching, socialist not-for-profit masquerading as a "community organizer."
     
  21. cyks macrumors 68020

    cyks

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    #22
    Antics like that are fairly common. I remember being at an event in the mid 90's that was supposedly showing (I'm fairly certain) Softimage on Windows NT for the first time. They had an Alpha machine sitting visibly and everything.

    All was going well until the software crashed and it became obvious that they were hiding an SGI Octane below the table.
     

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