I heard they render their pages on their server and then display them on the page/screen which makes me think they are just sending back HTML to a UIWebview element. That doesn't seem to be very efficient to me (the fact they've had server problems leads me to believe they are doing it this way). Wouldn't there be an easier way to do the content parsing and page rendering therefore pushing the load to the app instead of the server? Reason I ask is I'm looking into a magazine like app to be used internally for our company and I'm looking at the most efficient way to do this. Cheers.