I couldn't justify spending $100 a month with 2GBs of data and unlimited talk and text, neither of which I need. So I went with Sprint, even though I realize Verizon has a better network here, I just don't care. I'll settle with 3G for now. They're supposed to be rolling out LTE and improving their network right now. Hell, I kept AT&T for years even though all we got here was 2G.
I know Verizon will likely get plenty of customers regardless, but I wish this would bite them in the ass. Those in need of an individual line are getting hosed by Verizon.
If Verizon should ever reconsider their plans, I might come back.
For family plans its cheaper. At least for me. By $3/month. So why not?