Honestly, what hype? Nobody in my circle of friends or my husband's friends, employees or colleagues is all that interested. We are talking about people aged 17-60's with money, iPhones, interests in technology, fashion and fitness all living in a an affluent upscale major metropolitan area. Just his sister wanted one when told about it. That's been it so far. I've not gotten together recently to talk with my friends about it. But nobody has mentioned it to me in texts, yet.
My husband came home and told me one of his business contacts at an Apple Store is thrilled he's planning to preorder it and represent for it or be an ambassador or some rigmarole like that and didn't make it sound like it was going to be a nightmare getting one on preorder day. Seriously they were actually calling my husband repeatedly over the past month to gauge his interest because my husband is heavily networked. That's such a different tune the same contact sang about the IPhone 6plus that was insanely in demand and hard to get.
The only hype I have heard seems to come from Angela Ahrendts trying to make it sound like there is going to be Tickle Me Elmo levels of fighting over it. Maybe she speaks the truth. Maybe she's just earning those millions Apple is paying her.