Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
App Store Ads in Today Tab Switching to More Compact Design in July
- Thread starter MacRumors
- Start date
- Sort by reaction score
Nothing is more satisfying (except perhaps pulling off the screen protection sheet from a new iPhone).
Reportedly Apple currently makes about $4 billion annually from advertising in its apps, primarily in the app store. The Today tab is prime ad real estate, so I imagine they make a pretty penny from it.
Wow, ok yeah, makes sense why they do it then. Thanks for the info.
Not really. In this context, ad means something a company pays for to get shown. Those are marked as ads.
Not really. It's curated content. Recommending something isn't an ad in my book, although it's not cut and dry.
Yeah but that's from all in-app advertising, not ads in the App Store.
(TikTok) It's actually not. It's alleged, sure. As for why it's featured on those lists, who knows... probably due to its popularity.
I'm surprised people still use the crAppStore. If I download a new app (extremely rare) it's because I heard of it elsewhere and explicitly searched for it in-app. I am in and out of that scummy place like a robbery.
Let's all bow down to the genius of Tim Cook, the mastermind behind Apple's never-ending cash grab.
Yeah, sometimes you have to “machete” your way through a jungle of questionable quality apps to find what you’re looking for/need. It was easier years ago.
not really, but every high tech company looks for spare change between the cushions to keep the appearances of growth just to keep the stock up
The App Store is not only a source of profit for Apple, but it also serves as an efficient advertising platform for developers. With its vast reach to customers who are actively looking for apps, developers can benefit from one-click installs right in the App Store. Even without ads in the Store, developers would still have to pay for advertising on other platforms such as social media, traditional media, or podcasts, which would yield lower returns.
Maybe look up the definition of "advertisement". There is no implication that it is paid.
In my opinion this is Apples way of punishing those who wanted change to the app store and the way Apple goes about charging people. Any reduction in costs of the app store is now being made up with increase in ad revenue. No way is Apple going to accept losing money from the app store. Just like any business, they will find ways to keep their profits even if it means upsetting or inconveniencing their users.
Yeah, but in the sense that it helps you learn about helpful apps and not be forced to use them o_o
This App Store...
How is it possible - after all these years - that it still doesn't remember or show my recent searches, and that I am not able to bookmark apps I'd like to get back to later.
And why on earth I cannot sort apps and games by release date....
I want to look at the newest weather apps, for example - no way to do it.
I hate this, to be honest.
And this is what they should be working on, instead of some ads on Today's tab.
How is it possible - after all these years - that it still doesn't remember or show my recent searches, and that I am not able to bookmark apps I'd like to get back to later.
And why on earth I cannot sort apps and games by release date....
I want to look at the newest weather apps, for example - no way to do it.
I hate this, to be honest.
And this is what they should be working on, instead of some ads on Today's tab.
$109 billion in ad revenue for 2022 (and that's just from iOS in-app advertising alone)
Developers generated $1.1 trillion in the App Store ecosystem in 2022
The App Store ecosystem facilitated $1.1 trillion in developer billings and sales in 2022, an independent study by Analysis Group found.www.apple.com
Today, developers on the App Store have more ways than ever to monetize their apps and build successful businesses. The economists from Analysis Group estimate that last year, App Store developers generated $910 billion in total billings and sales from the sale of physical goods and services, $109 billion from in-app advertising, and $104 billion for digital goods and services.
That's a big increase from prior years after Apple increased the number of ads they run across their apps and stores
View attachment 2221025
That's what developers earn from displaying ads, not what they pay Apple to display ads!
Same, I do everything I can to avoid subscriptionware, so I never go in to the App Store unless its to download an App that compliments some other purchase, home generator, Hue lights, etc.
Couldn’t tell you the last time I saw the Today tab or noticed it.
I'm interested in knowing how many app developers take part in these MacRumors forums and contribute to the discussions. Some members seem to overlook the fact that the ads displayed in the App Store are not for everyday products like toothpaste or insurance. Rather, they are prime advertising spots for app developers and their associated services. These ads are specifically aimed at users who are looking for apps, making them more effective than ads on social media or podcasts.