App Store Ecosystem Responsible for Estimated $643 Billion in Billings and Sales in 2020, According to Apple-Commissioned Study

[DeepIn2U]

Will continue to press AAPL on disclosing some "real" data:

I'm in favor of New Law that would require Apple to disclose per-Category Revenue Numbers for (at least) the iOS App Store here in the States, & require them to do so at the end of each work week.

Also, that the per-week per-Category Reports should include what percentage was generated by the Top 10 Apps in each category, as well as what percentage of apps in each category generated NO revenue.

So, three columns of data per Category, reported by Apple every week.


IMO, it's just a matter of when / NOT if !

LMAO at the end of each week LMAO!

That goes again fiscal and quarter reporting laws. nice try.

EVEN if this was reported it would HAVE TO BE an industry change - meaning all your favorite company's against Apple would have to do the same and trust me they do NOT want that to happen as it'll heavily affect their stock price, investments into their business etc. But it's a nice wish you have there.

 

[Apleeseed84]

I believe it. I loved my walled-garden ecosystem. I am ready to join a lawsuit against EPIC if they TAMPER WITH MY GARDEN!

I’m the opposite I only bought it due to my commitment to media and not apps at all anymore, 95% of my storage is all music/tv shows/movies 🤣🤣

 

[_Spinn_]

Please inform the class that if multiple payment options/app stores were available how it would affect you if you didn't use them?

Everyone seems to assume that Apple will be allowed to require devs to include Apple's IAP in addition to 3rd party payment options but I'm not convinced that they will. Any court that would make Apple allow 3rd party payment options would probably see that as an abuse of their market position as well.

As a consumer I have options for what payment method actually backs Apple's IAP - whether that be a credit card (Visa, MasterCard, Discover, etc.), PayPal via linked AppleID account, or cash via purchased gift cards. This isn't really about consumers, this is about devs that don't want to give Apple a cut of the payments. I highly doubt prices would be lower with 3rd party IAP - Apple already lowered their commission from 30% to 15% for most apps and I'm not aware of any that have lowered their prices to pass the savings onto the consumer.

For most apps it would be pretty easy to just ignore them if they don't use Apple's payment system or are in a third-party store but that won't necessarily be the case for all apps. I could potentially see larger devs like say Google forcing users to install their App Store to get their apps (based off what they did with Windows Phone this doesn't seem that far off). Or what if some government like Russia forcing all apps installed in their country to go through their App Store?

 

[Naraxus]

Please inform the class that multiple payment options are available. If any developer wants to have their own subscription model and an outside billing and payment processing service, they may do so. Like brick and mortar stores, they are simply prohibited from advertising and steering from within the store, but they can advertise all they want outside of the store. and, like epic, they can sell vbucks till the cows come home and not pay apple anything.

At least get your story right

Speaking of not getting their story right, please read the article & replies before posting. This isn't talking about outside payment methods or their own subscription models.

This is about the App Store.

So again, please read the article and answer my question

 

[macfacts]

What are you getting at? I'm sure they could hire some economists (not accountants) to study the issue but 1) that is not their core business so it is a perfect fit to hire consultants, 2) credibility - the external firm would not be willing to tarnish the results and win their reputation, 3) experience, these are classic economic impact studies, that consulting firms do

Apple controls the iOS app store, they have all the data, apple doesn't need to outsource this.

 

[DeepIn2U]

so OK, you don't know what an economic impact study is. Gotcha. They are added in simply because this is measuring the economic impact effected via the App Store. Kind of like counting cars using a highway, it is just a volumetric understanding of the size of activity. Probably the more meaningful data is buried in the report itself which allows actual management of the issues associated with the store.

Thank you and much appreciated. sincerely thank you for not embarrasing me beyond what I already accomplished myself and helping me understand.

 

[Apleeseed84]

Everyone seems to assume that Apple will be allowed to require devs to include Apple's IAP in addition to 3rd party payment options but I'm not convinced that they will. Any court that would make Apple allow 3rd party payment options would probably see that as an abuse of their market position as well.

As a consumer I have options for what payment method actually backs Apple's IAP - whether that be a credit card (Visa, MasterCard, Discover, etc.), PayPal via linked AppleID account, or cash via purchased gift cards. This isn't really about consumers, this is about devs that don't want to give Apple a cut of the payments. I highly doubt prices would be lower with 3rd party IAP - Apple already lowered their commission from 30% to 15% for most apps and I'm not aware of any that have lowered their prices to pass the savings onto the consumer.

For most apps it would be pretty easy to just ignore them if they don't use Apple's payment system or are in a third-party store but that won't necessarily be the case for all apps. I could potentially see larger devs like say Google forcing users to install their App Store to get their apps (based off what they did with Windows Phone this doesn't seem that far off). Or what if some government like Russia forcing all apps installed in their country to go through their App Store?

I mean everywhere I‘ve seen, lawmakers including congress are looking into this case, either way you look at it, both sides will appeal if either one loses.

 

[Dremmel]

The Appstore is rigged and badly needs competition. The vast majority of the revenue goes to a tiny subset of developers. Most earn next to nothing which is by design.

1. Zero transparency about how apps can chart.

2. Very difficult to find paid apps i.e. ones you can buy outright. Everything steers you towards subscriptions. Try browsing paid app charts. It has very little functionality. What if a dev doesn’t want to screw you over with IAP’s and subscriptions?

3. If you search for a term, Apple’s favourite app can have 3 or more places at the top of the list. So the top three positions are held by the same app! This makes it difficult for anybody else further down to compete.

4. Apple has crippled free apps by destroying ad revenue without providing an alternative.

5. The app privacy changes were for their benefit:

a. They didn’t get a cut of the ad revenue from apps using IDFA.

b. User acquisition campaigns are now only possible using Apple’s search ads.

c. They want developers to use their own ad system (search ads which manipulates the charts making sure those with the deepest pockets (from charging the most) are at the top of the search.

d. They want people to subscribe to Arcade. Free apps directly compete with it. Less quality free apps = more Arcade subscriptions.

e. Less quality free apps = more revenue from the rest.

f. Huge store front bias towards “Apple Arcade” which most developers are excluded from. Regular emails to general with Apple Arcadre offers which of course only benefit develeopers who are part of that program ... less than 0.1 % of developers.