"over $155 billion in developer earnings " -- is that before or after Apple's 30% cut?
After Apple's 30% cut.
I keep seeing more negativity against this ... yet the first 10yrs of iOS App Store not much of a complaint.
Let's see ...
1. Apple creates an incredible store front!
- by incredible ... compare that to the 1st & 2nd generation of smartphones:
> Psion into Nokia's S60 1st & 2nd edition, as well as UIQ and Ericssons R380 (1st gen smartphone)
> Microsoft Windows Pocket PC (based on WinCE) and Pocket PC Phone Edition (PE) more based on .Net
[Compaq iPad had the lions den of innovative models, yet Casio, HP, Toshiba, Samsung had this. many devices where 'BlackBerry fighters]
> PalmOS (prior to the Pre phone, yet after failing to deliver Cobalt and raping Sony for their great innovations so they dropped out and continued with SonyEricsson with UIQ.
> BlackBerry OS.
^ absolutely NONE of these had a store front by the manufacturer, maybe BlackBerry OS yet it was integrated with the carriers (initially Rogers Wireless in Canada and Verizon/AT&T in the USA).
> Danger OS ... The T-Mobile SideKick or (Hip-Top) ... you know the 'ghetto BlackBerry'

LMAO good times
* all of them tried to copy including Nokia's OVI
2. Developers pay $100 CAN/US to register their business name and apps. No need to register a DNS
3. Developers need a Mac with OSX/MacOS to submit applications.
once verified they're automatically pushed to supported devices.
4. Apple since it's second year has ALWAYS supported devices in the iOS for 4-6yrs (the last 3yrs it's been 4-5yrs)
the user base has steadily increased.
5. Developers do NOT pay nor need to pay a penny/pence for marketing or advertisement - just your screenshots and quick video.
6. Developers have the option to submit their app nationally or by continent or globally.
7. Apple Pay's developers via a cheque or online banking every 30days (I presume) ... but you get your money.
8. There are NO RETURNS ... so shady buyers don't come up with tricks to screw you over.
^ this is HUGE ... anyone that remembers Nokia's S60 2nd Edition smartphone push into mobile gaming knows it was an initial highlight. T-Mobile USA (I know as I used to troubleshoot APN gateway access for users of this platform) offered unlimited data for $6.99 EDGE data speeds for online gaming, MMS, and browsing - tethering came after. It was a LOT cheaper than the SideKick II's data rate. Nokia's other devices the 6600/6620/6630 also could run those games - pirated with a little fiddling via LonelyCatGames' file manager to inject needed files and voila ... 300 games were suddenly free! many gaming houses were super upset and jumped shipped.
10. Apple continues to upgrade the iPhone every year, added another device to the platform adding another review stream for developers. New features that enable apps, games, and keep users addicted and coming back.
11. Apple spends 100's of million of dollars globally for marketing both the platform and devices and if your app(s)/game(s) are THAT good they market them to directly to the end users !!
So you really think 30% is too much to loose out on?
Why not try looking at how developers had to market their smartphone apps in the past:
esato.com everythingsymbian.com Symbian-Freak.com (finally dead sight) howardforums.com and so many others they're all pretty much empty with just lingering news and fanatics left.
I'm curious developers write off the 30% as an expense before taxes as a cost of doing business.
CandyCrush developer made a hit and he's out of the poor life pretty much set with his family, got too overwhelmed and remained humble ... a good soul. TweetBot (I believe) developer, a member on these forums is driving around having fund from a BMW 3 series 2yrs ago to a Honda S2000 and enjoying his life! Smule developer is enjoying the high-life .. auto invites to Apple events and still developing.
I really doubt any of those I've mentioned really loathe Apple taking their rightful 30% payment before their mega dollars!
Bonus: Apple has NOT increased their cut since the launch of the AppStore ... really nice. And they've maintained an ecosystem and presence of apps that users are willing to pay for! I'd love to see the percentages of paid vs fee or freemium apps between the PlayStore and App Store.