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App Store Search Results to Show More Ads Next Year, Says Apple
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iOS 18.7.4
This update provides important bug fixe$ and $ecurity updates for your iPhone
I rarely open the App Store and even less often these days BECAUSE OF THE Ads. I will typically install something from the App Store from an outside link, only ever opening to what I want directly
It’s hard enough to make money off the App Store, let alone a living if you have a mortgage and family. And now Apple expects devs to SPEND money in the hope of making more money back.
I’m done with apps. The constant push for subscription based apps has totally turned me off. Haven’t opened the App Store in ages.
I’m done with apps. The constant push for subscription based apps has totally turned me off. Haven’t opened the App Store in ages.
Apple is sooooo close of distancing itself from its customers. How much more money you want and need without delivering ground breaking technology.
Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced.
According to an update to Apple's Ads website, additional ads will appear across search queries, appearing at the top as well as further down in App Store results, and existing campaigns won't need to do anything to be eligible.
Apple explains that the ad format will remain the same – a default or custom product page, and an optional deep link. Advertisers and developers won't see a change in their billing, which will remain based on Apple's cost-per-tap model, so developers only pay when a user taps on an ad. Apple displays ads based on a combination of bid amount and an app's relevance to the search query, with ad matching done automatically.
The new App Store ads will appear on devices running iOS 26.2 and later from the beginning of 2026. For further details, check out Apple's Ads website.
(Via 9to5Mac.)
Article Link: App Store Search Results to Show More Ads Next Year, Says Apple
This is where links to the app(s) would be better for sure. Although, Apple would rather your business set up MDM, and if you think the AppStore is bad, just wait till you see JAMF 😱😳
It doesn't matter what they have in their coffers, what matters is: increased value for shareholders. That's it that's all.
Doesn't matter they have a trillion liquid dollars, doesn't matter if they have a monopoly on smartphones. The only thing and I mean only thing that matters: is if Tim Cook can move the needle of value just a little bit more. Increased value for shareholders.
First they made good products, that's how they did it. It has just slowly evolved to this. No company is infinite. Even Apple. Someday people will be scratching their heads as Apple undergoes a hostile corporate firesale "but they're worth so much". Doesn't matter. There's a finite limit to how much you can squeeze. Apple will hit it someday.
Doesn't matter they have a trillion liquid dollars, doesn't matter if they have a monopoly on smartphones. The only thing and I mean only thing that matters: is if Tim Cook can move the needle of value just a little bit more. Increased value for shareholders.
First they made good products, that's how they did it. It has just slowly evolved to this. No company is infinite. Even Apple. Someday people will be scratching their heads as Apple undergoes a hostile corporate firesale "but they're worth so much". Doesn't matter. There's a finite limit to how much you can squeeze. Apple will hit it someday.
Well said @LionTeeth
The flywheel that got this all started was the emphasis on great products.
To quote Steve, the profits will follow if you focus on that.
We're now all the way down the "extraction" path that is possible from that product focus.
It has been a long frog boil by Tim.
The flywheel that got this all started was the emphasis on great products.
To quote Steve, the profits will follow if you focus on that.
We're now all the way down the "extraction" path that is possible from that product focus.
It has been a long frog boil by Tim.
I know Apple is on the corporate treadmill having to make more & more money every single quarter for eternity, but this seems like a strong disincentive to visit the Apple Store. I’ve already trained myself to ignore the first few apps when I search for something specific. This makes it sound like there will be more garbage apps everywhere. 🤮
It really is the sort of thing that makes one think Apple execs and staff don't do much browsing around themselves, as you'd think they'd quickly realize it sucks to wade through ADs and Apps you didn't really search for or want to see.
Seems risky, giving governments more reasons to support side-loading, when iPhone users have no choice but to use the App Store and see the ads.
Not true here. The more they act like android the more I’m heading in that direction. Love my Apple stuff but more ads and I’m out.
I liked your comment, but you’re assuming third party app stores will never be flooded with adds. Given that everyone is trying to make money if Apple is doing it, others will follow… 😕
The ability to have competition for business in the space is the best bulwark against such tactics.
As it is now, everyone is just stuck with whatever Apple decides to do.
That's why it's good to have alternative marketplaces - and that governments are passing legalisation to make them possible.
Is anyone surprised by Timmy's greed at this point? He's bastardised Apple so badly in the name of dollar values in a spreadsheet.
Wonder when we'll get ads in Weather. Green line must go up.
Absolutely disgusting what this company is turning into. Soon it won't be possible to differentiate between using an Apple product, a Google product, or a Microsoft product - all three will simply be glitch-ridden ad platforms.
While it’s not paid advertising, they insert Apple News stories sometimes. You have to scroll down to actually see the forecast.
Sure, it can help bring in more money for Apple. However very disappointing to see more ads as a customer/user.
I know you are right and I see the problem when I open App Store. If my mother had used an iPhone she would have downloaded all the ad crap that pops up instead of the correct searched item.
But it is still a smal problem. It will be much worse as a user experience when we get it in Maps, Wallet and such apps that we actually use most days. It is already super annoying in the TV app.
Just another way of saying “Apple is doomed”, which apparently it’s not. MR can be an echo chamber at times.
IRL I never hear people complaining about this stuff and maybe that is why these ads won’t be a deal breaker for most of their customers. (Not that I personally like the idea)
Exactly! It never used to be this way until the bean counters took over running the business and placed profit over excitement.