So Apple is now going to get rid of Apps in the App Store using spammy names that have no connection to the App. So when we do a search for something we are more likely to find the thing we want and not get a page of Free to Play with In App Purchase Games. This is nice. But it begs the question. Why the HECK DID IT TAKE THIS LONG?!?!?! Seriously, three minutes of working with the App store search feature reveals that it is terrible. There is no reason why an App needs to have a five hundred character name. So why not put this change into effect like in the first month of the App Store's existence? I'm sure the spam apps started right then. This would have taken, what, five minutes of coding. Count characters in name. If greater than 50, then reject name. Done. Crappy Apple App Store search feature now improves by at least 10%. Go out and have a beer, you've made Apple a few million bucks by improving user experience. You've made developers a few million bucks by improving discoverability of Apps by the customers who want them. Everyone wins.