- Apr 12, 2001
When the App Store launched in 2008, it provided an exciting new way for developers to distribute third-party apps and games on the iPhone. With the release of iPhone OS 2.0, developers were no longer constrained to web apps and could take advantage of the possibilities afforded through fully native apps. At the time, it was an exciting and opportunistic new chapter for iPhone users, developers and mobile gaming websites.
As the App Store continues to grow in size, however, the landscape has begun to change. While the App Store was once a relatively even playing field, with a balanced mix of indie developers, mid-size studios and large publishers, the storefront now suffers from increasing disparity, a problem that is suffocating for many developers, enthusiast media publications and the broader ecosystem.
Clash of Clans, Game of War and Candy Crush Saga are top grossing iPhone apps
The shift away from paid apps towards free apps monetized with in-app purchases or mobile ads has driven the popularity of addictive games such as Clash of Clans, Game of War, Candy Crush Saga and Kim Kardashian: Hollywood, and the deep-pocketed developers behind each title will go to extreme measures to ensure their continued success, even including unthinkably expensive Super Bowl ads.
Eli Hodapp, Editor-in-Chief at our sister website TouchArcade:
The main issue is not that multi-million-dollar game studios are spending considerably more money than independent developers, but rather the underlying App Store methodology that creates the artificial race to the top in the first place: chart positioning. Ranking near the top of the charts is still almost a must in order to be discovered within a sea of nearly 1.5 million apps and counting..."iOS gaming has since been pushed to two extremes: The giant, multi-million dollar studios of the world, and supremely tiny indie developers hoping to catch lightning in a bottle with a surprise viral hit they built in their spare time. The mobile gaming megacorps are operating on a financial level that's hard to even fully comprehend, quite literally advertising during the Super Bowl, while the one-man indie studios typically can't even afford an artist to help them with a better app icon."
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Article Link: App Store's Emphasis on Chart Positioning Squeezing Out Developers and Media Publications