I have an iPhone 5, MacBook Pro, iPad 3, hell read my signature, and I'm not shy about singing Apple's praises. Most of my friends have slowly gotten iPhones and last month I got a surprise phone call from one of my oldest friends saying he's thinking about buying a Mac. a few days later a shiny new 21" iMac arrived. I helped him set it up and put all his iTunes on it. He loved it. Especially as PC owning friends had told him ridiculous things like he needed to buy VLC player?Anyway, fast forward to last weekend and at a party at his I show him how to bring up the the iTunes planet screensaver when he's playing music and BAM. For the first time we notice a stuck pixel clear as day in the middle right. I don't think it was there before, but it's there now. We tried the flashing colour GIF thing to try and shake it loose but no joy. I assured him Apple would swap it right out. Especially as a friend had just called Apple about the paint rubbing of his black iPhone 5 and they had a new one (a white one too, he asked to change colour) shipped to him within 48hrs. He's been working around the clock this week, but today after a night shift he called Apple at 9am. He said he spoke to an american guy who said they couldn't do anything and because he bought it from Comet he had to return it there and get a new one.. He returned it to comet where they said he had to call a different Apple number to authorise the exchange. When he did, he said the person on the phone said they had no record of him calling that morning - despite one of the first things they said being "Hello Mr XXX. Are you still having the dead pixel trouble" They went on to say that to check whether the dead pixel was hardware or software he would have to take it to an authorised repair centre across town. They would confirm the problem and then they would authorise the exchange with Comet. Taking it to the repair place. They said that it has to have 4 dead pixels or more to be classed as a fault and to take it back to Comet. Arriving back at Comet. They said they can't give him a new one now because Apple have said it isn't a problem he's stuck with it. At this point I suggested he just get his money back under the 14 day no questions return policy. But as we didn't notice it the problem till the weekend and he was working until today. it is now day 17. I've run out of things to suggest. I don't understand how one friend can ring Apple with a cosmetic problem on a phone and have one shipped to him within 48hrs and another with a more severe problem gets the run around and treated like crap. Apple support have always been fantastic with me. When I had a problem with a bluetooth keyboard I bought I called at 4pm one day and they had a new one with me by 9am the next day. It's worth mentioning our nearest Apple store is in Sheffield, over an hours drive away. I'd like to think if we had an Apple store nearer this wouldn't have been such an issue. Can anyone suggest anything else?