Apple 17th Best Global Brand

[MacHiavelli]

Interbrand have drawn up a list of the top 100 global brands of 2010.

It makes for crazily funny reading. CocaCola, IBM and Microsoft take the top three places: a maker of scorned sugary drinks, a mundane IT services company, and a reviled maker of the world’s most loathed PC operating systems.

McDonald’s comes in at number 6, and is curiously listed as a restaurant. Nokia, a company in turmoil, is at number 8, despite it seeing its products being trounced by the likes of Apple.

Apple itself only comes in at number 17.

Amazingly, Adobe is listed at number 88 – surely credited for its ever so underwhelming Flash program, whilst Burberry makes it to number 100 despite being synonymous with chav culture in the UK.

http://technologme.com/apple-17th-best-global-brand/2765/

 

[KnightWRX]

From your post, I gather that you're a bit pissed that Apple isn't 1st and the only brand listed on that list ?

 

[samiwas]

From your post, I gather that you're a bit pissed that Apple isn't 1st and the only brand listed on that list ?

Actually, he just quoted the article...so it sounds like the writer of the article (who very well could be the OP!) feels that way.

 

[MacDawg]

Brand does not necessarily mean best product
Branding is marketing, name recognition, visibility, and so much more

 

[maflynn]

Brand does not necessarily mean best product
Branding is marketing, name recognition, visibility, and so much more

Agreed and apple has done a great job brand recognition. They are the cool device to have and that's been the case for a few years now.

 

[R94N]

Not really sure why Nokia's still up there. Maybe they're still popular/well-known in some countries. I wouldn't say that they had the 'image' of Coca-Cola or Apple though.

 

[UTclassof89]

surely it's questionable methodology when brands like FedEx and British Airways are absent while Gilette and Reuters are there.