Apple 17th Best Global Brand

Discussion in 'Community Discussion' started by MacHiavelli, Sep 23, 2010.

  1. MacHiavelli macrumors 6502a

    MacHiavelli

    Joined:
    May 17, 2007
    Location:
    new york
    #1
    Interbrand have drawn up a list of the top 100 global brands of 2010.

    It makes for crazily funny reading. CocaCola, IBM and Microsoft take the top three places: a maker of scorned sugary drinks, a mundane IT services company, and a reviled maker of the world’s most loathed PC operating systems.

    McDonald’s comes in at number 6, and is curiously listed as a restaurant. Nokia, a company in turmoil, is at number 8, despite it seeing its products being trounced by the likes of Apple.

    Apple itself only comes in at number 17.

    Amazingly, Adobe is listed at number 88 – surely credited for its ever so underwhelming Flash program, whilst Burberry makes it to number 100 despite being synonymous with chav culture in the UK.

    http://technologme.com/apple-17th-best-global-brand/2765/ :eek:
     
  2. KnightWRX macrumors Pentium

    KnightWRX

    Joined:
    Jan 28, 2009
    Location:
    Quebec, Canada
    #2
    From your post, I gather that you're a bit pissed that Apple isn't 1st and the only brand listed on that list ? :rolleyes:
     
  3. samiwas macrumors 65816

    Joined:
    Aug 26, 2006
    Location:
    Atlanta, GA
    #3
    Actually, he just quoted the article...so it sounds like the writer of the article (who very well could be the OP!) feels that way.
     
  4. MacDawg macrumors P6

    MacDawg

    Joined:
    Mar 20, 2004
    Location:
    "Between the Hedges"
    #4
    Brand does not necessarily mean best product
    Branding is marketing, name recognition, visibility, and so much more
     
  5. maflynn Moderator

    maflynn

    Staff Member

    Joined:
    May 3, 2009
    Location:
    Boston
    #5
    Agreed and apple has done a great job brand recognition. They are the cool device to have and that's been the case for a few years now.
     
  6. R94N macrumors 68020

    R94N

    Joined:
    May 30, 2010
    Location:
    UK
    #6
    Not really sure why Nokia's still up there. Maybe they're still popular/well-known in some countries. I wouldn't say that they had the 'image' of Coca-Cola or Apple though.
     
  7. UTclassof89 macrumors 6502

    UTclassof89

    Joined:
    Jun 10, 2008
    #7
    surely it's questionable methodology when brands like FedEx and British Airways are absent while Gilette and Reuters are there.
     

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