Apple Abandons Plans to Build Second Data Center in Denmark

Discussion in 'Mac Blog Discussion' started by MacRumors, Jun 11, 2019 at 8:27 AM.

  1. MacRumors macrumors bot


    Apr 12, 2001

    In a surprise move, Apple today announced that it has abandoned its plans to build a second data center in Denmark.


    "As we near completion of our new Viborg data center in central Jutland, Denmark, we've decided to focus on growing that site instead of building an additional data center in Aabanraa," an Apple spokesperson told Reuters today.

    In July 2017, Apple announced that it planned to spend nearly $1 billion on a data center just outside of Aabenraa, a small town in Denmark near the German border. As with Apple's other data centers, the Aabenraa facility was expected to be powered by 100 percent renewable energy, including wind and biomass.

    Aabenraa officials described the news as "completely unexpected," noting that Apple informed them of its decision with a "short phone call" today. The municipality said it will assist Apple with selling the 285-hectare property.

    The first phase of construction of Apple's other data center in Denmark, near Viborg, is expected to be completed later this year.

    Article Link: Apple Abandons Plans to Build Second Data Center in Denmark
  2. Unity451 macrumors 6502


    Aug 29, 2011
    It's too costly...
    They've got $1 billion in 2019 Mac Pro and Pro Display inventory that they're currently sitting on.
  3. LoveToMacRumors macrumors 68020


    Feb 15, 2015
    They just have to sell a few Mac pro stand and they will have enough
  4. boccabella macrumors regular

    Oct 26, 2010
    Guess they found out they’d have to actually pay their workers in Denmark.
  5. justperry macrumors G3


    Aug 10, 2007
    In the core of a black hole.
    ^Snarky comments...Ugh

    Sounds like it would be much cheaper to do so, why built 2 datacenters while you could have one bigger plant.
  6. ksec macrumors 6502a

    Dec 23, 2015
    Well they were forced out of Ireland's datacenter deal, which means they had two planned and both got the cut.
  7. jayducharme macrumors 68040


    Jun 22, 2006
    The thick of it
    Since Apple utilizes Amazon's servers for much of their cloud service, I wonder what all the Apple-built data centers are used for? Is Apple hoping eventually to move all their cloud services in-house?
  8. laz232 macrumors 6502

    Feb 4, 2016
    At a café near you
    Come on, how difficult can it be to sell 20 computers? :p

    I wonder what the reason is behind this decision...
  9. JoEw macrumors 68000


    Nov 29, 2009
    Cloud infrastructure is very expensive for the majority of companies to bring in house but given Apple’s size it makes zero sense for them to write giant checks to AWS & Google for marked up cloud infrastructure.
  10. JLL macrumors regular

    Apr 25, 2003
    Copenhagen, Denmark
    Why do you think they don’t pay?

    In a statement today the said that they would expand the data center in Viborg rather than build at a new location.
    --- Post Merged, Jun 11, 2019 at 10:42 AM ---
    To stop paying Amazon, Google and Microsoft.
  11. Awesom-0 macrumors member


    Oct 10, 2017
    And is exactly why I doubt they could ever compete with Microsoft, Google, or Amazon in that space.

    Way too costly even for Apple and is why they are doing this.
  12. chucker23n1 macrumors 68020


    Dec 7, 2014
    Probably not all, but the ones that make sense. Maybe even a strategy where they fall back to a third party if they don't have a data center nearby, like people in South America.
  13. Solomani macrumors 68040


    Sep 25, 2012
    Alberto, Canado
    11 to be exact.
  14. dotnet macrumors 65816


    Apr 10, 2015
    Sydney, Australia
    Big investments like that are usually seen as a reward to the local communities and economies. Since Apple have been one of the EU's favourite targets for shooting practice lately, it comes as no surprise to me that their appetite for rewarding European communities is waning. They would never say such a thing, of course.
  15. springsup macrumors 65816


    Feb 14, 2013

    They used to spend over 700 million dollars per year with Amazon. A billion dollars on their own data-centre (including the land, buildings and equipment) is nothing.
    --- Post Merged, Jun 11, 2019 at 6:30 PM ---
    Yes. They've been cutting the bill with Amazon by moving things to their own servers. As well as being cheaper in the long-term, that infrastructure is also an asset which allows them to deliver more cutting-edge services.

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14 June 11, 2019