The computer may be friendlier, the company is as nasty as they come though. This accusation is actually worse than a lot of the stuff MS has been accused of.
Seems like a lot of people don't get the original post, this is not about supply and demand due to apple buying a lot.
The analogy is more like:
Call a pizza place and order 30 pizzas.
Go pick them up but say you actually only want 5.
Now the pizza maker is stuck with 25 pizzas, you know they will have to get rid of it now so you offer them a buck each. Something being better than nothing you accept. Repeat next week.
You pay the pizza place $50 up front for the guarantee that when you order your next 30 pizzas, they deliver them with a higher priority. (prepaid production guarantees)
You order 5 pizzas today. (Apple's order)
The pizza place complains that you didn't order all 30 pizzas at once.