Apple Acquired Talent and Technology From Cloud-Based Music Provider Omnifone in August

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Apple recently acquired technology from cloud-based music platform Omnifone and has hired more than a dozen former Omnifone employees, reports TechCrunch. Apple's interest in Omnifone was first shared by MacRumors back in July, but could not be confirmed at the time.

At least 16 Omnifone employees now work for Apple according to various LinkedIn profiles, and a source that spoke to TechCrunch says Apple bought "select technology" from Omnifone. The purchase is not considered a full acquisition, however, and according to our original source, it did not involve Omnifone's patent portfolio.

There was actually speculation that Apple "bought out" or "likely acquired" key assets from Omnifone in July of this year, after a report from Omnifone's bankruptcy administrators noted that it had found a buyer for parts of the company for $10 million. The rumor at the time was that buyer was Apple. Those acquisition reports, however, were discredited fairly swiftly.

But fast forward just one month later, and it looks like at least parts of it was true.
Omnifone operated a cloud platform powering its own MusicStation service and serving as the backbone for several music services launched through partnerships with mobile carriers like LG, Samsung, Vodafone, BlackBerry, Sony, and more.

Omnifone, for example, powered Samsung's now-defunct Milk music service in certain locations and it was licensed by PonoMusic to power the PonoMusic Store.

Many of the former Omnifone employees are now working as software engineers at Apple, presumably focusing on areas like iTunes and Apple Music. It isn't clear what technology Apple purchased from Omnifone, but TechCrunch's source believes some of what was purchased has already been incorporated into Apple Music and iTunes.

Article Link: Apple Acquired Talent and Technology From Cloud-Based Music Provider Omnifone in August
 

macUser2007

macrumors 65832
May 30, 2007
1,504
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Hah! Beats could have bought Omnifone for $15 million and then sold it to Tim Cook for $3 Billion, as they did with MOG.

MOG was a lot better than Omnifone, though.

Heck, MOG was ruined by Beats and it was better than the current Apple Music incarnation, which is based on MOG....
 
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slprescott

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Mar 22, 2012
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Maybe this was to take something away from Apple's competition, more than getting something for Apple itself.
 

gigapocket1

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Mar 15, 2009
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I must admit. iTunes is pretty bad.. it's just way to confusing not thought out.. it's like they want to revamp it and make it look good but leave certain things out.. and you have to click around to find those "things"..
What gets me every time is looking at the "store".. and not being able to add that album in the store to my Apple Music collection. I have to go search for it or "find" the Apple Music search to add. That's one of the most annoying things
 

pat500000

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If people start ignoring these types of articles.....................................................
 

SeattleMoose

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Jul 17, 2009
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All new employees are trained in sign language for the deaf as Apple products are all moving towards no headphone jack while replacement technologies lag. Apple considers their decisions "cutting edge" while most consider their decisions "cutting off".
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I must admit. iTunes is pretty bad.. it's just way to confusing not thought out.. it's like they want to revamp it and make it look good but leave certain things out.. and you have to click around to find those "things"..
What gets me every time is looking at the "store".. and not being able to add that album in the store to my Apple Music collection. I have to go search for it or "find" the Apple Music search to add. That's one of the most annoying things
Yes, it is one thing to have simplicity and elegance, but altogether something else when basic functionality becomes lost in a maze of poor GUI decisions and lack of common sense.
 
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peter2

macrumors regular
May 15, 2007
229
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Why the hell should we buy Sun Microsystems, let's buy some serious talent and technology instead...
 
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Col4bin

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So if Apple didn't buy Omnifone and its patent portfolio, are they just going to license their tech or pay royalties instead?
 

chatin

macrumors 6502a
May 27, 2005
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Apple needs streaming talent badly. I have 75 iTunes movies and I haven't been able to watch any of them all the way to the end. Roku 4K plays flawlessly on the same connection.
 

Nefilim

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Oct 2, 2016
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No, it's because Pono went out of business
It's mind boggling that people invested in Pono in first place, it was destined to fail.
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If you can't innovate anymore, buy
Do you have the slightest idea about how many companies buy others all the time?
[doublepost=1478582439][/doublepost]
Yeah, once again after a 16mos hiatus.
But Neil is also looking for a new partner for his PonoMusic HiRes music download service.
And it will fail again.
 
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NachoGrande

macrumors 6502a
Mar 30, 2010
931
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It's like 65 year old men are running Apple. Always years too late and pay way too much money. Good thing they have a ton of money in the bank, because they will need it in the coming years.