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“If I had asked people what they wanted, they would have said faster horses.”
I want faster phones with tiny batteries. I should be ok to charge my iPhone every 5 minutes as long as it is catapulting me into the future.

Or invent some alternate battery tech that.... the moment someone at MacRumors (including me) posts something idiotic, my battery percentage would go up by 1%.
This way I can enjoy unlimited battery life.
 
For what it’s worth - Energous (RF wireless charging) is partnered with Dialog. Could just be a coincidence.
Might not be coincidence. Being duped by Energous may be symptomatic of why Dialog is forced to sell off large parts of itself to survive.
 
It's different. Apple limit the battery life by making things small for the sake of it. Not just in their phones, but all their devices, especially MacBooks. Form over what the user needs/demands most from their tech.

Apple also consistently has the highest demand across their entire product line. Go figure...
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I want faster phones with tiny batteries. I should be ok to charge my iPhone every 5 minutes as long as it is catapulting me into the future.

Or invent some alternate battery tech that.... the moment someone at MacRumors (including me) posts something idiotic, my battery percentage would go up by 1%.
This way I can enjoy unlimited battery life.

My phone wasn't plugged in but my battery just jumped up by 25%!
 
Isn't this an oxymoron? Customers want smaller devices with large screen sizes. Sure, it might be thinner than before, but I'd hardly consider this "smaller".

Smaller, to me, represents volume. I'd also add less weight.
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I'm pretty sure most customers would prefer a 1mm thicker device if it significantly increased their battery life.

This being said, throwing faster processors and larger batteries to cover up for inefficient code is not the ideal solution. Optimizing code is not as sexy as adding flashy new features to the OS, but deep down it is really what customers want, even if they don't know it.

I wouldn't. Apple has achieved the right balance.

"This being said, throwing faster processors and larger batteries to cover up for inefficient code is not the ideal solution."

It sounds like you have first-hand insight into Apple's code (in)efficiency. Can you elaborate in some detail speaking to its inefficiency? And what are your specific recommendations to Apple on how to improve that.

Faster processors are the result of updated designs along with newer semiconductor processes. And with the latest iPhones, the result of that is not only better/faster performance, but longer battery life using batteries with less capacity and smaller dimensional volume than previous phones.
 
So the going price for talent is $2/M per head. Interesting. I think Apple got a really good deal here.

It isn't $2M per head. $300M of this is prepayment for future parts. Those parts number in the many 10's of millions which is substantially different normalization than around '300' heads ( it is off by several orders of magnitude).

The $300 for Intellectual Property (IP) and people also thins out that "per head" aspect. Also somewhat covers over that Apple largely paid for that IP before when Dialog charged for the custom chips Apple wanted. Apple taking over the office space lease/rent/own for many of these folks isn't covered either (since not a payment to Dialog).

It is a reasonable spend for Apple. However, this deal package is about far more than just 300 people.

If you think about how much it costs to recruit good people, and if these folks stay around for a number of years, Apple would have gotten more than its moneys worth.

It should cost a fraction of a year's salary to recruit someone into a position. Doubtful any of these folks are making a $1M/year. If that was a metric then way overpaying. Buy IP is more expensive than just salaries. That's the principal reason why it is $300M. ( Dialog is forgoing future earnings. Apple could conceptually negate them with different set of folks and lots more money thrown at the problem. But that would be more 'painful' for Apple also. This is far more of a win/win for both sides. )


Defacto it is probably the case that most of these folks were mainly working for Apple externally. Much of this headcount move is just moving that to getting a direct Apple paycheck, badge, and office space/equipment .
 
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