Apple is already anorexic. Tim is about making money...serving investors...and boards.
The truth is...people need apple...and apple don't people because we have this apple dependency....depending fully on apple to serve their needs. I think some people might have separate anxiety issues when it comes to tech.
I'm saying some...because I don't think it's entirely true if everybody has this issue.
Yes, you are right.
They have, with skill, and some luck, everyone needs luck, managed to build up with slick and controlled marketing an image of very high end quality without it actually existing, and pushing this viewpoint of their products being special, and luxury, whilst at the same time making them gigantically mass market.
With almost anything else in life, mass market instantly kills perceived quality.
Apple have managed to create a feeling that if you own their product you have something others don't, or can afford things others can't, whilst this being the total opposite.
Would be like Rolls Royce, trying to tell you, your car is special, when most of the kids in school also have a Rolls Royce, it would just not work. Yet Apple have managed to place this viewpoint in people's minds.
If you watch some YouTube videos on laptop repairs and internal design, you will see the very skilled technicians often remark about how cheap and poor they are inside.
But to the customer that does not matter as it's the nice outside you see and feel, and the outward design.
How shocking bad the design internally of the screen hinge is, is of no interest to them.
All I really wish is Apple would consider making just one line in it's ranges of products for the old school person who wants a really good spec computer, not interested in how many millimetres they can shave off the screen.
Unfortunately they seem to only aim at those who have money but also have minimal needs.
One only has to read these very forums and see people say "Well I do almost all my work in my iPad now. Not used my imac all week," to know what we're talking about here.