Apple Acquires Social Recommendation Service Spotsetter

Discussion in ' News Discussion' started by MacRumors, Jun 6, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple has acquired Spotsetter, a social search engine designed to offer personalized recommendations on places to visit, reports TechCrunch. The Spotsetter app, which has now been removed from the App Store, offered personal recommendations for "great venues to eat, play, drink, and shop" via existing social networks.

    The app integrated with social networks like Facebook to aggregate data on locations recommended by friends, and it included results personalized for an individual's "taste and trust."
    Spotsetter announced plans to shut down its app six days ago, but did not give a reason for the removal. Its co-founders, Stephen Tse and Johnny Lee are now listed as Apple employees on LinkedIn, however.
    According to TechCrunch, Apple may be planning to use Spotsetter's technology, which layered social data on a maps interface, to bolster its Maps app with location recommendations. The deal, for an unspecified amount, was said to focus mainly on the technology and the talent of Spotsetter's founders.

    Article Link: Apple Acquires Social Recommendation Service Spotsetter
  2. maflynn Moderator


    Staff Member

    May 3, 2009
    Looks like Apple is bolstering its social offerings.
  3. razbiz, Jun 6, 2014
    Last edited: Jun 6, 2014

    razbiz macrumors newbie

    Apr 19, 2013
  4. Sky Blue Guest

    Sky Blue

    Jan 8, 2005
    surely more for mapping
  5. wilhoitm macrumors 6502

    Jul 22, 2002
    What was the price?
  6. TWSS37 macrumors 65816

    Feb 4, 2011
  7. Peace macrumors P6


    Apr 1, 2005
    Space--The ONLY Frontier
    It looks to be a replacement and/or competition for Yelp !
  8. bawbac macrumors 65816


    Mar 2, 2012
    Seattle, WA
  9. SandPebble macrumors regular

    Oct 18, 2012
    I think Google bought Waze.
  10. theipodgod16 macrumors 6502

    Aug 10, 2003
    Berkeley, CA
    This whole cottage industry is saturated to the hilt.
  11. Mark Booth macrumors 65816

    Mark Booth

    Jan 16, 2008
    As much as I wanted to see Apple kick Google's butt in court, I think this strategy is the better approach. Apple continues to make the moves necessary to make Google redundant under iOS and Mac OS (well, as redundant as they can). I find myself using Google's services less and less and also find myself increasingly happy with Apple's offerings. And that's good in a lot of ways, not the least of which is that I trust Apple with my personal information a LOT more than I trust Google.

  12. OtherJesus macrumors 6502


    Sep 28, 2005
    Bay Area, California
    More shanks into the google revenue stream. I love it.
  13. ogirginc macrumors newbie

    Jun 6, 2014
    Should have been Foursquare many many years ago!
  14. Star-fire macrumors 6502

    Jul 4, 2007
    For being such a perfectionist his headphones sounded like crap.
  15. Chabba macrumors regular

    Jul 17, 2011
    Apple is pretty good at buying companies I've never heard of, while Google buys a number of large companies with whom I'm more familiar.
  16. bchery21 macrumors 6502


    Aug 3, 2009
    Boston, MA
    wrong article?
  17. chrisbru macrumors 6502a


    May 8, 2008
    Austin, TX
    As an investor, I much prefer Apple's strategy.

    The Beats purchase is a significant departure from that, I guess, but in general.
  18. thekev macrumors 604


    Aug 5, 2010
    It helps them get a good deal when they aren't after the brand itself. Just being unknown outside of tech circles doesn't mean untalented or lacking a good product.
  19. Arndroid macrumors 6502a


    Oct 3, 2013
    Steve Jobs would have never done this. What a waste of money. This is not the apple I grew up with. As a shareholder I am outraged. They should have bought Spotifysetter.


    Do I take advise on headphones from a guy who can't post in the right thread or one of the most successful music producers of all time?
  20. Chabba macrumors regular

    Jul 17, 2011
    I agree, however, buying a better known or better company gives you a quicker benefit. Less time would be spent developing the product to compete against a bigger and more established company.
    Zagat was bought by Google. They're among the most respected and trusted review site out there and have over 30 years of data.
    Waze is another one. It took less than a year to incorporate it into their Maps app and website. Nest? Already 2 products on the market and would have been a good start for home automation/integration.

    I'm all for adding services and value to existing products, but sometimes you gotta pony up the big bucks to get the big name. Beats is not among those I would have guessed.
  21. Michaelgtrusa macrumors 604


    Oct 13, 2008
    Everywhere And Nowhere
  22. vice-versa macrumors member

    Mar 8, 2012
    Very innovative of Apple. Almost as innovative as taking a magnetic plug used on Asian Water Kettle and putting it on a laptop and then patenting it.
  23. thekev macrumors 604


    Aug 5, 2010
    At least in the case of Zagat, I don't think that would have been a very Apple-like purchase. They don't typically buy broader services, more things they can develop further and integrate as part of the Apple brand. Google has a greater focus on advertising, but I'm still unsure how they intend to integrate a brand which is best known for dining reviews, especially at the mid to upper level as far as meal cost is concerned. It would also surprise me in a similar manner if Apple bought OpenTable.

    I wouldn't have guessed Beats either. The headphones have interesting aesthetics. I don't know much about their streaming service, but I've always liked Pandora and Spotify. At similar headphone price points, I would buy Sennheisers or simply research smaller brands rather than Beats, but that is personal preference. They seem a lot like a fashion brand without any really strong engineering, although I suspect it takes a long time to perfect the engineering on headphones.
  24. jonnysods macrumors 601


    Sep 20, 2006
    There & Back Again
    It's always exciting when Apple snaps up a company, and watching their tech get implemented

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