Benefits of Apple buying SanDisk: (If you didn't already know Apple HATES Blu-ray.) Apple could create it's own Read-Only format for watching movies at home and create licensing terms that are the same as licensing terms for DVD versus Blu-Ray licensing. Apple would own a storage format that's already standard in every DSLR camera, most mobile phones, music players and most consumer/prosumer/professional video and cinema cameras Apple could finally accept the failure of Apple TV and not only integrate a physical media format in it for watching films, but Apple could also introduce monthly fee free DVR and bring back the days of programmed VHS recording with HD and beyond resolution. Apple could easily integrate an SD slot in every product they make. Perfect sized format/drive footprint for ultra thin products...even like huge LCD/LED/OLED televisions. Apple could then seriously look at acquiring Sony and rebuilding all of that companies products around SDXC. Apple is the only company with the power, influence and connections to make SDXC (and similar future technologies) a standard outside of the currently accepted markets.