Still hella sketchy. I still trust Apple more than any other big tech company... but honestly not by much.
Speaking as someone who has studied big brands and psychology, and as someone who has gone to court against Apple and (fortunately) won, In my experience/opinion Apple is probably a bit more dishonest than average, and at times, even cruel. Not saying the Microsoft is necessarily better, although I don't know, but duopolies are often not significantly different than monopolies. "If you don't like it, use something else" is only compelling if you have ample choices with different policies. As it is, picking which major US company to do business with can be like picking which venereal disease you want to get.
Apple cynically plays on well-known human traits like borrowed self-esteem and conformity, and they prey on people who in all likelihood have identity disorders and attach to the company for reasons which aren't purely technical. Instead of helping these people, Apple exploits them.
When asking about how much memory a device had, I once read on this very form a guy that said "Apple asks me not to care how much memory is in my iPhone, and when Apple asks me to do something, I comply."
This is stuff you don't expect to hear from a healthy adult. Realize they get no consideration for this at all. Personally, I think preying on mental illness, even if it's seen as minor and victimless, is a mean thing to do.
There actually exist people who are convinced that the company feels some kind of love or affection for them, and it's likely not their fault. It's a common human need, and Apple figured out how to exploit it.
In 2020, at least in the USA, the company/customer relationship is a hostile one. The company does everything it can to give the customer as little value for his/her money, and the customer, hopefully, acts in their own best interest and demands as much as they can. This happens because, of course, shareholder and employee interest are almost always in opposition to each other. Unless you happen to be both.
When the company succeeds in convincing the customer that the relationship is actually one of genuine consideration, the result is usually shocking to the observer. We're just not used to seeing grown adults act that way. In fact, the more extreme examples of "fan boy-ism" drives a lot of Anti-Apple sentiment. Much like the notion that homophobic people harbor gay feelings themselves, I think some people worry deep down that it will happen to them, and they turn more hostile toward the company to endure it won't happen to them.
If you are an adult in the USA, in the 2020's, and you don't take everything companies say with a huge dose of skepticism, there's probably something going on that the average person doesn't experience. Mental illness isn't the only explanation. Perhaps you've lived a relatively easy life where most problems are taking care of for you, or perhaps you really have been lucky, and you haven't had to protect your own interests, or perhaps you're just an optimistic, trusting person who likes to believe the best in people/entities.
The more power to them.
But, once they start looking at the others with derision, and start calling them "Apple-haters" while defending the corporation from any charge regardless of evidence, that's when you know that you're no longer in a discussion with someone who can see the company objectively.
Fanboys in and of themselves are not bad, but when thye get to a point where they literally cannot understand the position of the the skeptical, and they start ascribing persecution to healthy skepticism, that person has been victimized by the company. At least in my humble opinion.