They keep spending money and resources on the wrong things with Apple maps. Stop animating landmarks, stop adding cities to FlyOver. One commenter pointed out that this is a completely USELESS feature for a mapping application and I agree.
Things Apple actually SHOULD be dumping ALL of its mapping team on:
1) Map data - increasing the accuracy, integrity, reliability and volatility of its mapping data for better directions
2) Point-Of-Interest (POI) mapping data - getting the latest and greatest list of businesses for users to search in maps
3) Ease of use in mapping data/error reporting - as of now if you report an incorrect location, you have to use poor satellite data and a pin to tell Apple where it is, but it doesn't know where you are at the time of the report, so you can't drop a pin at 'your location'. 99% of the time when you're reporting when Apple got it wrong, it's after you've arrived at the 'correct' location. Making this process easier and more intuitive for users and business owners will go far in improving mapping data cheaply though 'crowd sourcing'.
4) Improved and up-to-date satellite imagery
5) StreetView
That is all.
I 100% agree! Those are definitely points I've experienced with Apple maps that need the most improvement.