Wow, it's been a few years since I've posted on Macrumors, can't even remember my old username, so going with this bad boy
But this topic was just too good to miss.
First, I work as an SEO and web designer and can see the benefits of completely trackable users to companies who want to sell stuff.
Second, as a user I don't really like it when I "feel" I've been tracked and served an ad they think I'll like, which I typically don't - apart from that damned Zaggmate iPad keyboard which is really tempting!
However, blocking all forms of tracking could lead to a very different web experience. Think of where the press are going with subscription based content (NY Times in the USA, Times Online in the UK) and that is where the majority of information based sites could end up without revenue from advertising to pay for their servers, staff, web development etc.
So let's say you agree not to perform user tracking, what could this do?
You charge less for advertising, because it's not as trackable to the ad provider, they can effectively knock you down on price.
So, how do you make up that lost revenue?
Provide a subscription model and block most of your content. But whoa there mister, Google likes my content and it seems the more I have the more I rank, the more people find me in search, the more visitor data I have to say to advertisers "use my site". If I put in place a subs model, my content disappears, I drop in the search engines and bang goes my visitors, which means I lose more ad revenue, which means I need to charge even more for subscriptions. Get the idea?
It also then fundamentally changes the open nature of the web, something that is generally seen as a good thing. So many people have complained about the wall garden nature of Facebook, App Store, Twitter etc and that is exactly what will happen to the web if advertising is restricted, websites will be self contained islands, paid for like a magazine subscription, with little to no interaction with other sites. That sort of web future fills me with more dread than the idea of someone trying to sell me a keyboard for my iPad... right Zaggmate come 'ere.