This is wrong. MS, like everyone else, sets an MSRP. "S" stands for Suggested. Unless they have a contractually agreed upon sell price, Apple can sell the controllers for whatever price they'd like. Just like they can sell any other 3rd party product in their stores for whatever price they'd like. They like retail.Apple has nothing to do with the pricing. It is set by Microsoft. Is the same price you would pay at a Microsoft store.
Sounds like you have the old proprietary controllers. The newer models use standard BT. Look at the front of your controller. See the charge port? If there is a small BT pair button beside it, you're good to go. If not, it's as I suspect. You have the older models.Having an Xbox One and only using the included controllers, I’m pissed they won’t connect to my phone with iOS 13. I’m not going to spend the money to buy a controller that’s virtually the same just to play some light mobile games.