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Apple Adds 'Red Bull TV' Action Sports Channel to Apple TV

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Original poster
Apr 12, 2001
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Apple today expanded the lineup for its Apple TV set-top box, adding a new Red Bull TV channel with free action sports content carrying branding from the energy drink company. As noted by Variety, the channel includes coverage of live events, as well as curated playlists and on-demand content.

red_bull_apple_tv.jpg
Red Bull TV live programming, films, shows and clips are now available to Apple TV users worldwide for free. Launched in 2010, Red Bull TV features "inspirational entertainment programming" designed to promote the beverage and its high-action brand image. Content includes live global events and sports, music and lifestyle entertainment.
Click to expand...
Red Bull TV has also been available as an iOS app for several years.

Red Bull TV is just the latest in a long line of channel additions for the Apple TV over the last six months, with the most recent major expansion coming last month with the addition of Watch ABC, Bloomberg, Crackle, and KORTV.

Article Link: Apple Adds 'Red Bull TV' Action Sports Channel to Apple TV
 
Article Link
https://www.macrumors.com/2014/01/28/red-bull-apple-tv/
How about we get to choose which channels to add...you know...like a channel store.

What's so hard about this Apple?:mad:

I don't want these channels...I want Netflix, The Blaze, Amazon.com, and maybe a few others...thats it. Let people develop for this already.

I hope the WWE Network is a glowing success. I don't watch it anymore, but at least they are doing the right thing.
 
I'm going to need a few Red Bulls to get through all this new content... ;)

—

Also, without looking, I'm really hoping the icon doesn't have "WATCH" plastered to the top of it.
 
The Canadian rule of thumb:

For every 15 channels added to the US Apple TV, add 1 channel to the Canadian Apple TV, and remove two thirds of it's content.

So much potential for this damn Apple TV. I want to see a NFL app, an MLB app, and NBA app, etc. Each with a simple subscription service. I can dream...
 
Great. Another channel to hide.

Apple, please update the Apple TV UI. The current model just doesn't work anymore.
 
Great now everyone in the uk needs a TV license to own an Apple TV. *thumbs down*


* live TV broadcasts require a TV license. Catch up TV doesnt. For those that cut the cord to the bbc license the Apple TV now makes them illegal and open to heavy fines. Way to go team apple :(
 
Apple TV UI is a mess. Slow to navigate. Impossible to organize. I'm thinking an iOS 7 inspired update is coming this year.
 
Seriously, quit forcing channels on us and let us choose what we want. Also, change the stupid interface. It's so cluttered now.
 
It has already been reported that there's a new Apple TV in the works. I'm placing my bets on this summer.
 
I'm glad Apple's expanding the content with more channels. Why? Because it is quickly showing how horrible designed Apple TV is. It was slightly okay when it was just 3-4 channels.

Why are they going after all of those content if this is just a *hobby*. They need to get over it and release new update with A7, 802.11ac, and an app store, along with a completely redesigned interface. Hopefully, not as white as iOS 7.
 
Apple is taking its time alright. Come on.

The Apple TV is begging for an App Store.

Even if you can't get the content providers (cable companies) to agree, you can at least let us use wireless controls and play apps via our Apple TV without any lag.

Come on!

I'm usually a patient person, but Apple has so much low-hanging fruit here it's ridiculous.

At the same time, I wonder how many things apple will release this year.

2014:
- new Apple TV?
- wearable?
- new MacMini?
- new Displays? Retina?
- larger iPhone?
- 11.8" device (iPad and/or MBA)?
- usual updates to Macs, iPods, iPads

There is so much for Apple to do and yet we hear nothing. Their "doubling down on secrecy" is working but it's getting to a point where it's not only pissing off investors but also MacRumors's users. :D

oh......first world problems I know.........
 
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Elbon said:
Great. Another channel to hide.

Apple, please update the Apple TV UI. The current model just doesn't work anymore.
Click to expand...

Exactly. There is an update coming I just hope it's soon. The current UI is a mess with all these new channels.
 
blairh said:
Apple TV UI is a mess. Slow to navigate. Impossible to organize. I'm thinking an iOS 7 inspired update is coming this year.
Click to expand...

iOS 7 inspired wouldn't make the TV interface better. Plus, the light colors are not a good idea on a tv interface. Apple really needs to re-think how the UI works. Slapping some new paint on the UI isn't going to solve any of the problems. It's sad that the Roku 3 has a much better UI than Apple TV and Roku clearly does not have a great UI team (but they do understand their users).
 
I just want Apple to fix the Netflix pq bug!

It's almost impossible to watch on even a small TV (32").
 
Really???

Really???...The Red Bull Channel? More "non-content" for the aTV.

They need to add some real stuff...and soon.

How about an NBC Sochi Olympics channel where you can watch all of the competitions without have to mess around with airplay mirroring from an idevice?

:eek:
 
Apple really needs to update this UI. Hopefully an update to Apple TV is coming soon. This interface is so outdated.
 
Rogifan said:
Apple really needs to update this UI. Hopefully an update to Apple TV is coming soon. This interface is so outdated.
Click to expand...

I agree. It's hard to understand why they have any product in their lineup that doesn't have an outstanding UI.
 
Anyone have any experience with Red Bull TV? I assume there is no worthwhile content unless you are a teenage boy, but maybe I am wrong.
 
Yay

i hope i don't have to have a participating cable provider to use this new channel as my Metrocast docent seem to support anything
 
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