Heard this all last year as well...and I think the year before, too!!
It's really people just hoping and trying to hang on until the "next big update" that realizes all their dreams happens. It's going to take something pretty special to not deflate the balloon.
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Yes, we want content...real content! Not just a bunch of useless nitch channels containing stuff you can find on YouTube. The aTV channel selection is starting to look more and more like the Roku's or cable tv, hundreds of channels...nothing worth watching.
"Red Bull TV" is NOT what I was thinking of when I said "content". I meant, "stuff I'd actually watch", which I realize might be a rather peculiar use of the word, but there ya go.
Way too many of these "channels" only offer previews, or limited libraries, or otherwise gimped versions of what they could be offering. AppleTV is a fantastic idea, but it'll never get off the ground as long as content providers want to hoard their IPs.
This is why I bought my AppleTV primarily to view rips of DVDs I already have, and that will be it's only use for the forseeable future. At the end of the day, content derived from shiny discs is a better value for the money and less hassle.