Apple Adds Streaming Television Channel 'TV4 Play' to Apple TV in Sweden

Discussion in 'iOS Blog Discussion' started by MacRumors, Feb 25, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple today added a new TV4 Play channel to the Apple TV in Sweden, giving Swedish customers access to the TV 4 Play service that includes live broadcasting, original programming, and full episodes of TV4 Group shows. While content is available for free, premium subscribers have access to additional shows and movies.

    Along with access to content, the channel offers a personalized list of favorite shows and a "resume play" option to allow a show to be paused and resumed at any time. While the number of HD shows are currently limited, TV4 Group expects to add additional HD shows in the coming months.

    TV4 is a Swedish television network that broadcasts news, sports, sitcoms, films, documentaries, and more. TV4 Play is the video-on-demand service for the network and is also available via an iTunes app. [Direct Link]

    In addition to the TV4 Play channel for Swedish users, there are several other country specific Apple TV channels, including Sky Sports in the U.K., Watchever in Germany, and CANALPLAY in France.

    Article Link: Apple Adds Streaming Television Channel 'TV4 Play' to Apple TV in Sweden
  2. Crosscreek macrumors 68030


    Nov 19, 2013
    Can't bust the US market, the cable companies won't allow it.
  3. iMe macrumors newbie

    Apr 23, 2004
    SVT Play?

    SVT Play please! That´d be superb!!
  4. Ozziewizzle macrumors newbie


    Jun 5, 2012
    London, England

    On demand TV and catch up services for everyone would be awesome thing for ATV :confused:
  5. GenesisST macrumors 68000


    Jan 23, 2006
    Where I live
    Before any complaints about not being able to hide it, yes you can!. Go in Settings -> General -> Restrictions, then change it's value to "hide" or "hidden" or whatever.

    You're welcome!
  6. Duperman macrumors newbie


    Oct 13, 2011
    Oh you think that will happen with a state owned company :p Maybe in 2030 when we all live in the Matrix ;)
  7. THOPMedia macrumors regular


    Nov 11, 2012
  8. Reason077 macrumors 68000


    Aug 14, 2007
    Hmm, does the Apple TV have BBC iPlayer yet? Getting that would definitely make me buy one again!
  9. thetechnologist macrumors member

    Feb 25, 2010
    Anyone else read this channel name aloud as "TV Foreplay"? Such an unfortunate name but maybe it's just me.
  10. Reason077 macrumors 68000


    Aug 14, 2007
    Oh, the Swedes have all sorts of fun with dodgy innuendo when they give English names to things. It gets much worse than that.
  11. 2010mini macrumors 68040

    Jun 19, 2013
    Do tell. :p
  12. leon44 macrumors 6502


    Jun 17, 2010
    Newcastle upon Tyne, England
    There must be a pretty good reason why the iPlayer isn't on there yet, I'd love to know what it is!
  13. osx11 macrumors 6502a

    Jan 16, 2011
    It'd be funny if the Apple TV took off outside the US. After all, the US is LESS than 50% of Apple's revenue source, so it needs to focus more on non-US customers.
  14. Semester macrumors regular


    Oct 27, 2011
    SVT has historically been pretty fast with adopting new technologies. They were (to my knowledge) first of the big channels with a Play-service and they (for what it's worth) certainly haven't feared adopting social media.
  15. Jeaz macrumors 6502


    Dec 12, 2009
    Yes, but they have since changed their policy and will now only commit to open widely used standards. So don't expect anything other than them developing their web player for the foreseeable future.


    As for my Swedish wish-list:
    HBO Nordic and Viaplay, and I'd be all set.
  16. 2457282 Suspended

    Dec 6, 2012
    I hope this country specific programming doesn't go the same way music and movies have gone. I mean, it seems silly to me that some music/movies are only available in some regions of the world and not other. I tried to download a song legally and found out that it was not available in my region. Hmm... I thought, if they won't take my money....

    Anyway, I know nothing about TV4 Play (love the name :D), but if they start restricting the same way on the TV front, I can see this only encouraging further pirating. When will the suite learn that taking money from anywhere in the world is better than getting pirated. :confused:
  17. byke macrumors 6502a


    Mar 29, 2007
    LDN. UK
    Just the fact that these channels are downloaded to your device without your choice. Tells me this model of Apple TV software is outdated.

    By simply having a TV app section in the store that allows you to choose and install the apps you want would be a huge step forwards.

    I would have no problem selling my Apple TV 2 at this moment in time.
  18. unplugme71 macrumors 68030

    May 20, 2011
    I like the App Store model better for adding apps. Although having the ability to hide it is nice already, I rather not waste storage space. We only get 4GB I think as it is. That was for buffering video content plus the OS. Now with each app being added we are taken away from this. I'm noticing iTunes taking a lot longer to buffer streaming content every since the last two add-ons.
  19. ipedro macrumors 68040


    Nov 30, 2004
    Toronto, ON
    These "apps" are nothing more than a text file smaller than 1MB. Graphic assets are pulled down from the internet. It's not taking up any noticeable space.
  20. Parasprite macrumors 68000


    Mar 5, 2013
    This should really be stickied to every Apple TV article.
  21. erinsarah macrumors regular

    Mar 17, 2011
    Related story

    In a related story, All AppleTVs bound for the Swedish market will have the inputs on the back labeled as innuendos.

  22. Dave532 macrumors member

    Feb 19, 2014
    Not yet, Sky News (also available in other countries) and Sky Sports (UK only) is the best we get.

    Makers of smart TV and set top boxes targeting the UK all consider including BBC iPlayer an essential component, except for Apple currently.

    I think this will change soon, but I don't know how far along the discussions with the TV companies are.
  23. unplugme71 macrumors 68030

    May 20, 2011
    How did you find this out? The graphics must be cached taking up space. Because they still appear even when I'm not connected to the Internet.

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