Apple Adopts San Francisco Typeface for Apple.com Website

[MacRumors]

As of today, Apple has started changing the typeface on its Apple.com website to San Francisco, the font it first debuted alongside the Apple Watch in 2015.

On Apple's homepage and other web pages on the site, the San Francisco typeface is being used in many places where text is displayed, replacing the previous Myriad typeface. Bolder and easier to read, San Francisco has been used on iOS devices and Macs since iOS 9 and OS X 10.11 were introduced in 2015.

San Francisco is a condensed sans-serif that's similar to Helvetica. It was created specifically for small displays like the Apple Watch, with extra spacing between letters to increase legibility. It also works well on larger Retina displays because of its clean design.

Apple's website with old Myriad typeface on left, new San Francisco typeface on right​

San Francisco is the first font Apple has designed in-house in many years. In the 80s and 90s, Apple used several fonts that were created in-house, but the company largely stopped making its own fonts in the early 1990s.

Apple isn't yet using the San Francisco typeface for its entire website, but may continue the transition over the coming days.

(Thanks, Nick!)

Article Link: Apple Adopts San Francisco Typeface for Apple.com Website

 

[reden]

Yeah, thanks Nick.

 

[Nick.Xiao]

Yeah, thanks Nick.

What was that about?

 

[SoN1NjA]

Not bad
I like both fonts (Myriad Pro and San Francisco)

 

[Appleaker]

Theyve rolled the San Francisco website before its ready, similar to a lot of their products recently.

 

[asleep]

Now we're innovating!

 

[Johnny London]

What was that about?

He just said thanks. Don't be paranoid mate !

 

[itsamacthing]

They can make a font, but they cannot update their mac line up regularly? Guess they are too busy doing more important things

 

[btrach144]

Changing the font on Apple's website will be the best thing Apple does this year. Thanks Tim Cook.

Mark my words, 2017 will be another dull year for Apple.

 

[Goftrey]

Wasn't a fan of San Fransisco when they first introduced it and I'm still not fussed on it now. It's always looked like a weird Frankenstein between Helvetica and Comic Sans. Far too playful (for lack of a better word) to be used as a company font in my opinion.

 

[radiology]

What a waste of resources. They should had been working on more emojis and watch bands.

 

[Nick.Xiao]

He just said thanks. Don't be paranoid mate !

That was meant to be a joke. Here's the funny thing though: https://twitter.com/xiaotianxing/status/824036279079706624

 

[Mac Fly (film)]

Now we're innovating!

You're following the wrong company if you don't see design as extremely important.

 

[nfl46]

Wow. That looks great and clean! Just checked it out on the 12.9 pro.

 

[dumastudetto]

I think it's a big positive change. I really enjoy the San Francisco font a lot.

 

[Peel]

I'm used to San Francisco's light weight in iOS. The heavier weight they've chosen for the website titles makes it look less graceful.

 

[pika2000]

Are both the fonts available for download?

 

[Andres Cantu]

Let's see which products get this new font in their websites. That'll show us a clue of how much Apple cares about each product.

Hint: the Mac mini still has a Thunderbolt display in there...

 

[groovyd]

Looks awful to me... could be because I am viewing it on their non-retina 27" LED Cinema display? In general fonts don't seem to render cleanly since somewhere around Snow Leopard.

 

[Kabeyun]

Theyve rolled the San Francisco website before its ready, similar to a lot of their products recently.

Now we're innovating!

They can make a font, but they cannot update their mac line up regularly? Guess they are too busy doing more important things

Changing the font on Apple's website will be the best thing Apple does this year. Thanks Tim Cook.

Mark my words, 2017 will be another dull year for Apple.

What a waste of resources. They should had been working on more emojis and watch bands.

Congratulations, MR. You managed to go negative over a fri**in' font story. A font story! Ooh, let me have a go:

Almost as much spacing between those ugly letters as there is between Mac Mini updates!

Was that good?

Next up: Tim Cook saves a baby from a burning building. MR forums: Cook can take the time to save a baby but he can't even make a battery last all day. Wah!

 

[caliko]

You are following it wrong.

Nice dodge.

Congratulations, MR. You managed to go negative over a fri**in' font story. A font story! Ooh, let me have a go:

Almost as much spacing between those ugly letters as there is between Mac Mini updates!

Was that good?

Next up: Tim Cook saves a baby from a burning building. MR forums: Cook can take the time to save a baby but he can't even make a battery last all day. Way!

This place is pathetic.

 

[TMRJIJ]

Are both the fonts available for download?

It's preinstalled on both macOS and iOS. You mean on other OSs?

 

[Cineplex]

Ahhhhhh HA HA HA HA!!! It looks like something a first year graphic arts student would make and then watch it get thrown in the trash by the instructor. Could also be an iWeb site from 2007!!!! Oh my god its bad! Just look at the gap between the lines!!! Apple goes further and further into the abyss.

 

[oadrirhodoz]

It's preinstalled on both macOS and iOS.

I have a freshly installed macOS Sierra 10.12.3 on my MacBook Pro and I can't find the San Francisco font in the font collection. Where is it?

Is it possible that the font isn't preinstalled along with macOS Sierra but has to be downloaded from the Apple Developer website?

 

[pika2000]

It's preinstalled on both macOS and iOS. You mean on other OSs?

Is it? I mean yes, they are used for the UI, but I don't see them being available for users to use (let's say on Pages)