For years now Apple has had great computer products but has never known how to effectively advertise them. For a while it was just show how stylish they where, now it's Apple T shirt guy against stuffy business suit PC. Big problem and waste of money. Here's what I think they need to do: 1. Apple has over $10B in cash, spend more on advertising with longer ads and more of them--I see more cell phone and knee replacement ads then Macintosh 2. At least the Apple guy should be dressed like he could work for a business dressed as Friday business casual. The current guy perpetuates the myth that only "artist types" use Macs-- A business guy in suit would never use a Mac. Get real Apple, most of the market out there for Macs is not nessarily guys who live in T shirts no matter how nice he seems. 3. Tell people about the Mac/Leopard--it's not just a pretty face, recognize the fact that people want to be able to work on files from PC's or Mac's-- amazingly millions of people still don't think they can work on an MS Word file from their workplace on a Mac, AND ITS THE REASON THEY WON'T EVEN THINK ABOUT BUYING A MAC!!! 4. Tell people that no matter what they want to do they can do it on a Mac--maybe a couple screenfulls of hundreds of Mac software applications. 5. Now more then ever, with Apple having the best computers they have ever had at the lowest prices, with Intel processors and able to run Windows/Vista at native speeds is the time for Apple to attack not only the consumer market but the business market as well. 6.The advertising image needs to grow up Apple, no more T shirt kid as Mac. More ads everyday-- before or after the news 7. What do you think?