Apple Again Named the World's Most Valuable Brand

[MacRumors]

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report, with its brand now valued at $1.29 trillion — a year-over-year increase of 28%.

The latest Kantar BrandZ Global Top 100 ranking assigns Apple the top position in a comprehensive analysis of brand performance, marking a continued upward trend for the company. Kantar's valuation methodology combines financial performance with brand perception, incorporating insights from over 4.5 million consumer interviews across 522 categories in 54 markets.

According to the report, Apple's dominance reflects sustained consumer trust, premium positioning, and successful diversification across hardware, software, and services. The company's brand value now constitutes approximately 12% of the total value of the BrandZ Global Top 100, which stands at $10.7 trillion in 2025.

Kantar also identifies Apple as representative of two of the fastest-growing categories in the ranking: consumer technology and luxury. According to the report, these sectors grew 46% and 45% respectively, outperforming categories such as finance, automotive, and telecoms. The report cites sustained demand for high-end devices like the iPhone Pro models and the Apple Watch Ultra as indicators of this dual-category positioning.

Apple's lead in the BrandZ ranking places it ahead of other major technology firms including Google (No. 2, $944.1 billion), Microsoft (No. 3, $884.8 billion), Amazon (No. 4, $866.1 billion), and Nvidia (No. 5, $509.4 billion).

Article Link: Apple Again Named the World's Most Valuable Brand

 

[Doomtomb]

Top 5 is all largest cap stocks. No surprise.

 

[R!TTER]

The "biggest" brand with the smallest heart, quite an achievement

 

[N0ughtsAndCr0sses]

It’ll be there for a while

We will see how Trump’s economic decisions will influence the business…

 

[tomtad]

We do however need Tim Cook to politely leave the building and bring some fresh thinking into the company.

On it's current path Apple is turning into the Walmart of the technology world.

 

[BarrettF77]

Left out one of the biggest liars.

Apple intelligence - false advertising. Also, many of their ads showing summarization, promote lying, saying people read things when they didn’t. That’s very representative of a company’s ethics or lack there of.

 

[orbital~debris]

That's an awesome photo of  Park.

 

[I7guy]

According to the report, Apple's dominance reflects sustained consumer trust, premium positioning, and successful diversification across hardware, software, and services.

Although many MR posters don’t agree, I think most non-MR Apple consumers think this way.

 

[cicalinarrot]

The "biggest" brand with the smallest heart, quite an achievement

Corporations aren't people, corporations have no heart, even when it looks like they do.
Read Das Kapital for more 😁

 

[Plutonius]

It's a cash cow for many countries.

 

[wanha]

The "biggest" brand with the smallest heart, quite an achievement

so smaller than Tesla, Amazon, Meta, and Alphabet? That's quite an achievement - and perspective

 

[AppleTO]

And without Fortnite. Imagine that.

 

[Pezimak]

We do however need Tim Cook to politely leave the building and bring some fresh thinking into the company.

On it's current path Apple is turning into the Walmart of the technology world.

As I said before, its hardware is perfect almost, very innovative with its ARM chips and platforms, it is just the software is severely lacking and bug ridden. Plus they aren’t exactly entering new markets, the Car Play Ultra collab is the most exciting thing software wise it’s done in years. Let’s hope it isn’t bug ridden either!!!

 

[Pezimak]

Although many MR posters don’t agree, I think most non-MR Apple consumers think this way.

Yeap, average Joe couldn’t care less. They have no brand loyalty they will stick with an iPhone because it is what they are used to for instance but will switch to Android if they think it is better value no problem. Although a lot of people wear Apple Watches which locks them in of course.

 

[Fuzzball84]

Corporations aren't people, corporations have no heart, even when it looks like they do.
Read Das Kapital for more 😁

Just like another post I made today. You’re really right there. People seem to forget that companies are just businesses. Cold, money making machines that fire people as easily as they hire. They may have people working for them that care about people and the customers. But the business itself is just a cold, calculating money making machine.

They obviously care and curate the brand as that is their identity and the way they make even more money. The real trick Apple had was to embrace the early adopters cult of Apple.

 

[I7guy]

As I said before, its hardware is perfect almost, very innovative with its ARM chips and platforms, it is just the software is severely lacking and bug ridden. Plus they aren’t exactly entering new markets, the Car Play Ultra collab is the most exciting thing software wise it’s done in years. Let’s hope it isn’t bug ridden either!!!

Microsoft just released patch Tuesday. An interesting compendium of bugs from a company that has been doing this for almost 50 years and has a 90+ penetration into the market.

If MS can’t get it right, I dont expect Apple to get it right, nor will any company release bug free software.

 

[TechRunner]

Then it's time to scrape a few million off the top and turn Siri into a world beater, Apple.

 

[klasma]

So which brand did Apple name?

These headlines are so badly written, it almost seems like on purpose.

 

[Pezimak]

Microsoft just released patch Tuesday. An interesting compendium of bugs from a company that has been doing this for almost 50 years and has a 90+ penetration into the market.

If MS can’t get it right, I dont expect Apple to get it right, nor will any company release bug free software.

lol very true.. I think some manage alright though, but more focussed products like Game Consoles etc.

 

[WarmWinterHat]

Yeap, average Joe couldn’t care less. They have no brand loyalty they will stick with an iPhone because it is what they are used to for instance but will switch to Android if they think it is better value no problem. Although a lot of people wear Apple Watches which locks them in of course.

Brand loyalty shouldn't even be a thing. It's a weird parasocial relationship with an entity that doesn't know or care that you even exist.

 

[R!TTER]

Corporations aren't people, corporations have no heart, even when it looks like they do.
Read Das Kapital for more 😁

Corporations are managed/run by people not machines, at least for now, although that's a separate debate altogether.

so smaller than Tesla, Amazon, Meta, and Alphabet? That's quite an achievement - and perspective

Considering the profits they make - easily. Maybe you need a better perspective?

Microsoft just released patch Tuesday. An interesting compendium of bugs from a company that has been doing this for almost 50 years and has a 90+ penetration into the market.

If MS can’t get it right, I dont expect Apple to get it right, nor will any company release bug free software.

You do realize MS releases software for products running on anything like P4(3?) up to Arrow Lake? The level of complexity/devices being catered is an order of magnitude that Apple has never ever come close to. This is a complete non sequitur, even if your point about "bug free" software is valid.

 

[G5isAlive]

We do however need Tim Cook to politely leave the building and bring some fresh thinking into the company.

On it's current path Apple is turning into the Walmart of the technology world.

We are on an article naming Apple as the most valuable brand for 4 years running... and you think Tim Cook is going anywhere? And your comment is how bad the current path is? Seems others disagree.

 

[I7guy]

[…]

You do realize MS releases software for products running on anything like P4(3?) up to Arrow Lake? The level of complexity/devices being catered is an order of magnitude that Apple has never ever come close to. This is a complete non sequitur, even if your point about "bug free" software is valid.

Back to my original statement. MS has been doing this for about 50 years and you are making an excuse for windows having so many bugs? Ok then.

 

[gas-an]

"incorporating insights from over 4.5 million consumer interviews"

Wow, that's a lot, even 5 minute interviews would take 42 years, although the result is probably true it adds less credence to the authenticity of the article when there is a blatent falsehood or innacuracy like this

 

[subjonas]

Somehow I don’t think it matters how successful Apple is or how much people in the real world appreciate them, or how long this will continue being the case, many MR users will always believe Apple’s doom is right around the corner. If they’re wrong, it’s always the next corner. Nothing will change their mind until Apple is run how they want it to be run. Of course everything eventually ends so in a way eventually they’ll be right, but the changes they would make to Apple won’t prevent that.