Apple Again Named the World's Most Valuable Brand

[R!TTER]

Back to my original statement. MS has been doing this for about 50 years and you are making an excuse for windows having so many bugs? Ok then.

What has that got to do with anything? In fact it reinforces the point, the random patches in general are a good thing because no way MS or anyone else can test software on literally a gazillion number of combinations that various PC's have.

Also a lot of bugs can only be found in edge cases which don't affect every PC user. Now when those patches break other thing that's bad, but again a different topic.

 

[I7guy]

What has that got to do with anything? In fact it reinforces the point, the random patches in general are a good thing because no way MS or anyone else can test software on literally a gazillion number of combinations that various PC's have.

Also a lot of bugs can only be found in edge cases which don't affect every PC user. Now when those patches break other thing that's bad, but again a different topic.

I will give Apple the same consideration and say there is simply no way to test every combination of conditions on every computing device.

And regardless “bugs” still don’t take away from original purpose of this thread.

 

[stevemiller]

headlines like these make me feel like i am living in a parallel universe.

apple's never been perfect, but on balance it was historical the best fit for my needs, and had plenty that i genuinely liked.

over the past while though, i find myself increasingly frustrated. and its not from trying to do complex or niche things. just basic operation of devices has gotten... exasperating?

maybe no alternatives are any better, but i just... i dunno how people are cheering and clapping at the current state of tech.

also can't wait for thumbs down emojis from people who either can't fathom others having legitimate problems if it hasn't personally hit them; or worse so deep in their "fandom" that they get mad anyone dissenting.

 

[jaceapoc]

All that dough, but can't bother coming up with actual new and interesting designs and tech for their most popular product – the iPhone. Or something else even, a new product that will revolutionize people's lives, like the iPhone did back in 2007. For such a big company that has so many resources, you'd think they'd come up with some groundbreaking stuff. Their M-chip is really good, I'll give them that... OK. But, really... That was in 2020... So, that's it?

Jobs really was the mastermind behind what made Apple really special. Each year that passes solidifies this.

 

[JohnC1959]

Although many MR posters don’t agree, I think most non-MR Apple consumers think this way.

In general in most things it seems those that have a grevance are the most vocal. Makes sense to a point but it can distort the appearance of things. It's like how the news can make you think we live in a very violent world when in fact it's now far safer than most times in history.

 

[citysnaps]

Brand loyalty shouldn't even be a thing. It's a weird parasocial relationship with an entity that doesn't know or care that you even exist.

And it isn't a thing. That's a concept put forward by many are not able to come up with anything that's tangible or actually meaningful.

People, at least most who are intelligent/thoughtful, have agency in their lives. And exercise it as needed. There are loads of Apple competitors out there. If Apple isn't meeting people's tech needs, there are plenty of options out there to choose from.

As long as Apple keeps developing and producing outstanding products (computers, phones, tablets, watches, displays, etc) and excellent software and services to drive them, I'll keep purchasing Apple products. It has absolutely nothing to do with relationship or loyalty whatsoever. If Apple fails in that regard, I'll quickly find competitor products that meet my needs.

 

[bluecoast]

Microsoft just released patch Tuesday. An interesting compendium of bugs from a company that has been doing this for almost 50 years and has a 90+ penetration into the market.

If MS can’t get it right, I dont expect Apple to get it right, nor will any company release bug free software.

I think that Apple's software could be a lot better if each year, they didn't have to devote staff and time to implementing features like Memoji and Genmoji's...

...Which someone in marketing dreamt up as it would look good in the WWDC keynote.

 

[citysnaps]

I will give Apple the same consideration and say there is simply no way to test every combination of conditions on every computing device.

And regardless “bugs” still don’t take away from original purpose of this thread.

Spot-on. It's amazing that some people actually believe that software is an endeavor where 100% perfection 100% of the time, where humans are producing it, is realistic.

 

[Mainsail]

I really like my Apple products. In particular, my MBA and iPhone. Basically, I can get everything I need to get done with just these two devices, at a reasonable price. A new M4 MBA can be purchased for $849, and will easily last 5 years. Most carriers offer good deals on iPhones.

Also, the integration between the devices is pretty seamless.

So, yeah, I plan to stick with Apple for the foreseeable future. Does this constitute brand loyalty? I guess it does.

 

[JapanApple]

People will get paid; the sky hasn't fallen, as many said it would. It was rising instead.

 

[burgman]

Apple has been named the most valuable global brand for the fourth consecutive year, according to the 2025 edition of Kantar's BrandZ report, with its brand now valued at $1.29 trillion — a year-over-year increase of 28%.

The latest Kantar BrandZ Global Top 100 ranking assigns Apple the top position in a comprehensive analysis of brand performance, marking a continued upward trend for the company. Kantar's valuation methodology combines financial performance with brand perception, incorporating insights from over 4.5 million consumer interviews across 522 categories in 54 markets.

According to the report, Apple's dominance reflects sustained consumer trust, premium positioning, and successful diversification across hardware, software, and services. The company's brand value now constitutes approximately 12% of the total value of the BrandZ Global Top 100, which stands at $10.7 trillion in 2025.

Kantar also identifies Apple as representative of two of the fastest-growing categories in the ranking: consumer technology and luxury. According to the report, these sectors grew 46% and 45% respectively, outperforming categories such as finance, automotive, and telecoms. The report cites sustained demand for high-end devices like the iPhone Pro models and the Apple Watch Ultra as indicators of this dual-category positioning.

Apple's lead in the BrandZ ranking places it ahead of other major technology firms including Google (No. 2, $944.1 billion), Microsoft (No. 3, $884.8 billion), Amazon (No. 4, $866.1 billion), and Nvidia (No. 5, $509.4 billion).

Article Link: Apple Again Named the World's Most Valuable Brand

Obviously Kantar doesn't consult the sages on MR 🙂

 

[R!TTER]

I will give Apple the same consideration and say there is simply no way to test every combination of conditions on every computing device.

And regardless “bugs” still don’t take away from original purpose of this thread.

You were trying to defend Apple by bringing MS into this, even when Apple's been in the same business for just as long. Your point about hardware combinations for Mac OS is also totally wrong. MS is catering to at least 4 major CPU vendors, three from x86 & then QC, while Apple only supports Intel(?) & their own chips. Not to mention at least 4 major GPU vendors as well.

Don't try to weasel out from an asinine position!

 

[Exxhara]

Yeap, average Joe couldn’t care less. They have no brand loyalty they will stick with an iPhone because it is what they are used to for instance but will switch to Android if they think it is better value no problem. Although a lot of people wear Apple Watches which locks them in of course.

Could it be, maybe, that the average Joe actually likes Apple products because they've had a positive experience with the brand?

 

[davide_eu]

Good, a very small reaction to this article... it's a clear message a$$le is not shining anymore...

 

[I7guy]

You were trying to defend Apple by bringing MS into this, even when Apple's been in the same business for just as long.

It’s the state of the industry.

Your point about hardware combinations for Mac OS is also totally wrong. MS is catering to at least 4 major CPU vendors, three from x86 & then QC, while Apple only supports Intel(?) & their own chips. Not to mention at least 4 major GPU vendors as well.

I disagree. There are still many variations with Apple.

Don't try to weasel out from an asinine position!

Being pejorative doesn’t make your opinion right.

 

[I7guy]

Good, a very small reaction to this article... it's a clear message a$$le is not shining anymore...

The article $ay$ otherwi$e.

 

[svish]

Not surprised. Apple makes very good products. But on the software side, there have been a few misses and hopefully Apple can fix those problems in the future.

 

[davide_eu]

The article $ay$ otherwi$e.

My consideration is not about the content of the article, but the reaction to the article.

 

[I7guy]

My consideration is not about the content of the article, but the reaction to the article.

Well MR readers have their own opinions as does the authors that made the nomination. A few vocal posts don’t imo supersede the article content.

 

[davide_eu]

Well MR readers have their own opinions as does the authors that made the nomination. A few vocal posts don’t imo supersede the article content.

My consideration is not about the content of the article, but the reaction to the article.

 

[I7guy]

My consideration is not about the content of the article, but the reaction to the article.

Imo, MR readers don’t override the accolades to Apple. I guess there can be an opinion they do, but aside from MR readers I believe most Apple customers view Apple in a positive light as this article is specifically saying. (And the article says again)

 

[Mousse]

"incorporating insights from over 4.5 million consumer interviews"

Wow, that's a lot, even 5 minute interviews would take 42 years, although the result is probably true it adds less credence to the authenticity of the article when there is a blatent falsehood or innacuracy like this

You think they're interviewing one person at a time. Just a shot in the dark, but maybe--just maybe--they're interviewing thousands at once. Keep it a secret between you and me, the interview is likely a web survey.🤫🤫🤫 I don't want corporate finding out I leaked this information.🤐

 

[stevemiller]

Could it be, maybe, that the average Joe actually likes Apple products because they've had a positive experience with the brand?

Hey I gave you a dislike in return because you taught me having a different opinion than one’s own isn’t valid.

 

[citysnaps]

Not surprised. Apple makes very good products. But on the software side, there have been a few misses and hopefully Apple can fix those problems in the future.

Expecting software as complicated as MacOS (with apparently 13 million lines of code, not including drivers and apps), and frequently updated with new features, to be 100% perfect 100% of the time, is not reasonable when human beings are involved creating it. Perhaps that expectation is reasonable on planet Ork, though.

The good news is that Apple as a responsible company, fixes discovered bugs and potential security issues in updates.

I wonder how many people who are not happy with Apple software take the time to write a thoughtful letter to Apple managers expressing their opinion and making suggestions to make it better. I suspect very few to none.

 

[Mainsail]

Expecting software as complicated as MacOS (with apparently 13 million lines of code, not including drivers and apps), and frequently updated with new features, to be 100% perfect 100% of the time, is not reasonable when human beings are involved creating it. Perhaps that expectation is reasonable on planet Ork, though.

The good news is that Apple as a responsible company, fixes discovered bugs and potential security issues in updates.

I wonder how many people who are not happy with Apple software take the time to write a thoughtful letter to Apple managers expressing their opinion and making suggestions to make it better. I suspect very few to none.

Agreed. That said, I think Apple is due for a “Snow Leopard” release focused on performance and reliability, with fewer additional/new features.