I can't see how Paul Deneve would be involved in this project from a technical/engineering standpoint as that's not his background. Maybe his role will be more around brand/markings/sales?
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They need a guy with high end fashion experience and sense. My take is the iWatch will cost around $250 or more for 4-8 GB and move on up from their. Someone is going to have to be able to position this in the marketplace without it looking stupid on people's wrists like those big ass expensive watches that were so popular about 5 to 10 years ago.
Sure he has the experience of being the CEO of a major fashion company but he's not a designer and when he worked at Apple he was in sales. That's why I see his role more as how to market and sell wearable tech. Horacio Dediu speculates that maybe he'll have oversight for branding at Apple. Apple's brand certainly has been tarnished over the past year (fair or unfair). They might need some new blood to fix this (not sure I have a ton of confidence in Phil Schiller).
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