The fundamental problem is that the television/cable industry saw what happened to the music industry and is resolved to not go down the same road.
The music industry was getting killed by piracy and needed anything to save itself. They gave into Apple and there was no turning back.
The TV/cable industry *isn't* getting killed by piracy and is making money hand over fist. They don't need the game to be changed, so they have zero incentive to talk. Apple is trying to weasel its way into a slice of the pie but the content owners are the ones who will have the final say.
The music industry was getting killed by piracy and needed anything to save itself. They gave into Apple and there was no turning back.
The TV/cable industry *isn't* getting killed by piracy and is making money hand over fist. They don't need the game to be changed, so they have zero incentive to talk. Apple is trying to weasel its way into a slice of the pie but the content owners are the ones who will have the final say.