Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'

[MacRumors]

Apple has started airing two new television ads for the iPad mini, the second and third spots released for the iPad mini. Apple previously released the 'Piano' ad that was shown during the iPad mini media event.

The second ad, called 'Photos', uses the same side-by-side format as the other two iPad mini ads. This time, Apple shows off iPhoto for iOS with the 60's classic song Two of a Kind by Bobby Darin and Johnny Mercer in the background.

Article Link: Apple Airs Two New iPad Mini Television Ads, 'Photos' and 'Books'

 

[Richardgm]

Unfortunate, but they didn't have the same impact as the first.

 

[Pakaku]

I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...

 

[PracticalMac]

I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...

Smaller DPI then 10".
It is not that bad on iPad 2, better on mini.

 

[Ryth]

I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...

Ding ding...was going to say the same thing.

They would have crushed it with putting retina on this...everyone knows it's coming...ridiculous they left it off.

 

[bushido]

the book one doesnt even make any sense

 

[MrKambo]

i like the 'Photos' ad, very different way of looking at things! clever!

 

[MMOTotal]

I find it all the more ironic when it emphasizes text and photos, yet you know the Mini doesn't use a retina screen...

I don't think the intention was to emphasise the text but rather the portability of the device compared to the iPad with reading books.

On the other hand, the photo one was just really creative and had a unique perspective.

 

[tylerjamison]

the book one doesnt even make any sense

I thought the same thing. So far, the Piano commercial has been the best IMO.

 

[Patriks7]

The Books one...

 

[ZacNicholson]

i like this one more than the piano commercial

 

[PracticalMac]

I guess I am biased, but these commercials look to be some of the best commercials Apple has made in a while.

 

[MacFan782040]

Ehh....

 

[BuckusToothnail]

They should just bring back the PC Guy.

And Honey Boo Boo could play the iPad Mini Girl.

 

[appleguy123]

I like the photos ad.

 

[komodrone]

the book one doesnt even make any sense

compare the two book titles

 

[NutsNGum]

The books one would've made more sense if they had a guy squinting using the mini and then exchanging it for an iPad 4.

 

[mrfoof82]

the book one doesnt even make any sense

"The Sun Also Rises" and "The Valley of the Moon".
"East of Eden" and "How the West was Won"
"Moby Dick" and "Gone Fishing" (Captain Ahab was fishing... for a whale)

 

[Pakaku]

Smaller DPI then 10".
It is not that bad on iPad 2, better on mini.

It is a lower DPI, but only because they quite literally shrunk an iPad 2 screen, and its UI, down to a 7.8" screen. Which also brings up ergonomic issues...

 

[gmehje]

The photo ad works as its visually engaging and simple. The visual idea is 'cute' and the execution works.

The books ad relies on the viewer to actually read the book titles to get the connection. Not very obvious at all and it's subtlety will be missed by many I suspect.

 

[MeFromHere]

There's room for another thumbnail for a 4th ad on the web page:
http://www.apple.com/ipad/videos/

Garage Band, Photos, Books... what will the 4th ad show off?

 

[Krazy Bill]

They should just bring back the PC Guy.

No need. Apple is out of the "Computer" biz and fully entrenched in making do-nothing devices. They've hung their hat on boring consumerism.

 

[BeachChair]

"The Sun Also Rises" and "The Valley of the Moon".
"East of Eden" and "How the West was Won"
"Moby Dick" and "Gone Fishing" (Captain Ahab was fishing... for a whale)

Yep, it is a bit contrived isn't it.

The Photos one is great though.

 

[MOKHAN]

I'm not particularly drawn in by the 'Books' commercial, though that's probably because I don't understand the pairing of books

 

[Pakaku]

They should just bring back the PC Guy.

And Honey Boo Boo could play the iPad Mini Girl.

Hello! I am an iPad!

And I am an iPad Mini!