Does anyone else get the impression, that for a multi-billion dollar company, Apple doesn't really have to spend that much money on Advertising or Market Research? Sure when something comes out there's standard ads on TV or bus stops, but for the general lead up to a new product it appears they manage to not only float on almost nothing but surf its waves in style. No one in any capacitive role at Apple has mentioned an iPad 3 in any way whatsoever, but you'd be a fool not to know that it's coming( maybe it won't be called iPad 3 but you get the gist) it's amazing that they are managing to drum up hype by using the simple idea of a dynamically regular schedule. And as for what they'll put in it? No need to have hired anyone, except maybe an intern to skim all the major sites and forums for a couple of weeks reading the "What do you want in an iPad 3?" topics, compiled all the different ideas, figure out how many good ideas recur - and then hand that list to Johnny Ive. Or, do you believe that all the 'Leaked iPad 3 front facing camera' or 'Foxconn employee tells us iPhone 5 has 5 inch screen' rumours that do the rounds every week are all an elaborate Advertising campaign cooked up by Apple to perforate the public conscious and to only give the bare minimum of information about a product without explicitly confirming its existence?