nope, not even close to an Amazon win. Like the article stated, everyone knows App Store in association with Apple.
Amazon is simply using similar terms to draw people to theirs..but in the end more people are buying from Apple's App Store.
Amazon did win in this case. Apple put forward a frivolous claim and withdrew it when it became clear they would not be successful. The article didn't state that everyone knows that the App Store is associated to Apple; the Apple spokesperson did.
Wrong.
Amazon wanted to call it appstore. Apple didn't want them to call it appstore.
Amazon gets to call it appstore.
Amazon wins.
This.