I think indigo was probably my favorite iMac color. And it started at $799! Less than the high-end iPhone 5S. Was just thinking about the billboards for indigo iMacs I used to pass and how beautiful they werelooking into the guts of the computer itself was so beautiful. These new colors for the iPhone 5C are so inorganic. They remind me of laffy taffy colors. But isn't this beautiful?