Hi Just wondering if anyone watched 'The Men Who Made Us Spend' on the BBC? It's about, well, the people who try and make us part with our hard earned cash. An iPlayer link is here: http://www.bbc.co.uk/iplayer/episode/p01zxmrv/the-men-who-made-us-spend-episode-1 It profiles a lot of companies, most notably Apple and IKEA. The presenter basically is arguing that these companies are driving our want for more products, and making us upgrade quicker than ever. However, I think his argument is deeply flawed. According to him, the 64-bit A6 processor and TouchID made the iPhone 5s 'basically the same phone as before', and criticises Apple for launching a better device... All because some people may end up upgrading There's a great interview at 53:23 that basically takes apart his argument. By his logic, we should all be using Nokia bricks, as they make calls, don't they? You don't need to upgrade that! He does make a few good points - for example, Apple could make it easier to replace the battery in an iPhone, even if it wasn't directly removable via an access cover. And yes, lightbulb manufacturers were sneaky 40 years ago, but does that apply today? The programme is OK - I find the presenter condescending (he berated a man for lining up to buy a phone. Maybe it's my capitalist side coming out, but it's his time and money - he can spend it how he likes!) and his logic is often flawed, making it seem like Apple and other companies are putting guns to our heads and forcing us to upgrade, but it provides interesting interviews with iFixit at around 50 minutes, a former designer for Apple, and Apple consumers. Have Apple mastered the art of selling new things? Sure. But are they at fault for people wanting to buy their products? Well, yes, but that's no reason for them to be criticised. They're just doing their job.