The only surprise & irony here is that COSTCO generally carries better quality products than both Walmart and Sam's Club.
However, COSTCO significantly discounts products and that & quality is their niche.
I live near a Sam's Club that is next to a Walmart (the question begs, what's the purpose of that?), but I find that things are often cheaper at Walmart than at the Sam's Club! HAHA! Go figure.
I know the fanboys are going to slam COSTCO, but honestly, they're a better store and company in all honesty.
Obviously, the Steve Jobs model of quality over quantity has been severely "Reality Distortion Field" adjusted.
I don't think COSTCO will be harmed by this at all. Not being able to discount products in fact harms their business model. So Apple's business model harms their business model in my opinion.
Apple has chosen quantity over quality once again, go figure.
Hmmm, seems like a pattern.