Remember all those little boxes that popped up saying "this app wants to use location information, is that OK?" and you checked "yes?" Well, that was your agreement to allow them to gather the data. The overall agreement you so blithely agreed to when you bought the device and activated it included language that gives apple and its subsidiaries and partners the right to collect that location information. If you, as a consumer, didn't read the agreement, then it's not Apple's problem that you agreed to an unread document. As a consumer, you have to assume responsibility for what you agree to when when buy stuff.