I'd argue they're balancing between having the barrier of entry to be low to attract hobbyists, students, and one man development shops and maximizing profits. Taking away the ability to fairly charge large companies for their use of Apple's property is going to change that equilibrium.
Android has been open for almost 20 years now. Prices haven't fallen except in response to APPLE lowering prices for small developers. They're not going to start falling just because regulators want them to. It's magical thinking that shows these regulators have no idea how the market works or what they're doing.
The reason not to offer alternate stores is many consumers prefer a closed ecosystem. An open ecosystem exists for consumers or developers who want that option. Apple wants to offer a closed system, millions of customers prefer it. Government coming in and saying "that isn't allowed because we know better than Apple, its customers, and the free market" is overreach. If you don't like it, there's an alternative. Your preference is not more important than mine or the platform owner's.
if customers hated the closed Apple ecosystem so much, there would be no sales or very few and Apple would feel compelled to open up their ecosystem.
In 20 years with a strong Android system, Apple still havent wanted that.
If they had, perhaps more Android users would have chosen Apple and Apple's market share would be even higher worldwide, limited only with low end cheap devices fighting for scraps.
And Apple devs generate more income from those fewer users... why? trust basically.
trust that buying is safe, apps are (largely) safe, refunds are easy, user data is protected.
Some want to destroy this system, removing our choice of an environment that we trust.
For those people, go buy an Android device. it really is that simple.
your desire for an open, free environment exists.
do not remove my choice of an environment that is protected that I want and I will have no other choice if that is removed.
i'm not anti choice or anti open environments.
i have Android devices that let me do a few things I cant do on Apple devices, like adding cheap extra storage with SD cards.
i have PCs and Macs that let me install and do whatever else I want to run.
choice is good. but it should never impact other users, in their millions, from their choice of a safe trusted ecosystem because someone wants to force Apple to open up.
this isnt consumer led action.
it's political. and a few large businesses.
and i think fewer trust those interests above their own interests.