Apple and IBM Team Up For Major Enterprise Mobility Partnership

Discussion in ' News Discussion' started by MacRumors, Jul 15, 2014.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Apple and IBM today announced plans for an exclusive partnership that will see them teaming up to "transform enterprise mobility" through a series of new business apps and services for iOS devices that will undoubtedly skyrocket Apple's enterprise sales.

    IBM will begin selling iOS devices to its corporate customers and will also create more than 100 industry-specific native apps that are built from the ground up for the iPhone and the iPad. IBM will provide cloud services optimized for iOS as well, with capabilities like device management, security, analytics, and mobile integration.

    Apple CEO Tim Cook and IBM CEO Virginia Rometty (Apple/Paul Sakuma)​
    As part of the deal, Apple also has plans to offer a new AppleCare service that will be tailored to meet specific enterprise needs. IT departments and end users will both have access to 24/7 support assistance from Apple and on-site service via IBM.

    Tim Cook and IBM CEO Virginia Rometty appeared on CNBC to discuss the news, where Cook said the partnership is about "transforming enterprise" and delivering on "the promise of mobile in a big way."

    According to Cook, Apple began speaking with IBM a couple of years ago about possible partnerships, and the enterprise arena is where the two companies felt they could come together. "It takes the best of Apple and the best of IBM and it puts those together," he said. "There's no overlap, no competition, they're totally complementary, and more than anything, it focuses on the enterprise customer."

    Rometty also commented on the deal, saying it's all about "unlocking mobility in the enterprise." IBM is committed to addressing issues that have inhibited enterprise expansion on mobile devices, including security, and the two companies have several goals to reach, according to Rometty: "One is growth for both our companies, but the second thing is this idea that-- we have both-- Tim and I talked often about remaking business and re-envisioning, reimagining professions."

    Following Apple's announcement, Cook sent a memo on the new partnership to Apple employees (via 9to5Mac) noting that the deal brings together Apple's "legendary ease-of-use and integrated hardware and software" with IBM's "unmatched industry depth, enterprise software, and expertise in big data analytics."
    Apple has also updated its iPad in business site with new details on the deal between the two companies and a link to IBM's own Mobile First website designed for enterprise customers interested in iOS devices.

    IBM's first apps, tailored specifically to various industries like retail, healthcare, banking, travel, transportation, and more, will be coming this fall, with additional apps following in 2015. The company also has plans to roll out its MobileFirst Platform for iOS, with benefits like analytics, cloud storage, fleet-scale device management, a private app catalog, and data and transaction security services.

    Article Link: Apple and IBM Team Up For Major Enterprise Mobility Partnership
  2. CrazyForApple macrumors 6502a


    Dec 31, 2012
    Buffalo, NY
  3. cookiesnfooty macrumors 6502


    Jul 1, 2009
  4. gotluck macrumors 603


    Dec 8, 2011
    East Central Florida
    yes, certainly in enterprise
  5. Zaft macrumors 68030


    Jun 16, 2009
    This may finish off blackberry once and for all
  6. diddl14 macrumors 6502a


    Aug 10, 2009
    That's what Microsoft's CEO said...
  7. mikethebigo macrumors 68000

    May 25, 2009
    In enterprise, IBM is still very relevant.

    I wonder if Apple can leverage some of IBM's great technology, like Watson for example, to improve their services.

    It's pretty ironic though that at the beginning, IBM was the "enemy."
  8. ouimetnick macrumors 68020


    Aug 28, 2008
    Beverly, Massachusetts
    Kinda cool considering Apple and IBM used to be in bed together with the development, design, etc on the PowerPC G5
  9. mvmanolov macrumors 6502a

    Aug 27, 2013
  10. bigjobby macrumors 65816

    Apr 7, 2010
    London, UK
    Share holders on both sides should be happy with this news.
  11. MikeAnd macrumors member

    Jan 8, 2008
  12. KernelG macrumors member


    Feb 8, 2008
    SF Bay Area, CA
  13. ryansimmons323, Jul 15, 2014
    Last edited: Jul 15, 2014

    ryansimmons323 macrumors regular

    Oct 5, 2011
    How things have changed!


    They're going to want this deleted from the internet...
  14. iSee macrumors 68040


    Oct 25, 2004
    It's hard to me to believe IBM has anything to offer Apple.
    IBM enterprise services are kind of a joke.

    I think it's highly doubtful.
  15. MyMacintosh macrumors regular

    Aug 10, 2012
  16. mvmanolov macrumors 6502a

    Aug 27, 2013
    its about time Apple took the enterprise crowd more seriously... and their mobile devices certainly give them an edge so.... i look forward to seeing what they come up with...
  17. JAQ macrumors 6502

    May 13, 2008
    Purgatory MI
    I would pay money to see Bill Gates' face and hear his honest reaction upon hearing this.
  18. outback1313 macrumors newbie

    Jul 14, 2014
    IBM was Apple's first enemy.

    Then Microsoft was the enemy.

    Today Google is the enemy.

    Any idea on who their next enemy will be?
  19. danielsutton macrumors regular

    Jun 13, 2011
    Tim Cook spent 10 years at IBM before he came to Apple, so this is a very strategic and smart partnership for the two companies. Apple and IBM will revolutionize enterprise computing the same way that they revolutionized personal computing.
  20. napabar macrumors 6502


    Jun 12, 2008
    Yes, that's why IBM is a multi-billion dollar company....because their services are a joke. :rolleyes:
  21. jrlcopy macrumors 6502


    Jun 20, 2007
    not as big of a Joke that Apple's are... lol
  22. Dreamliner330, Jul 15, 2014
    Last edited: Jul 15, 2014

    Dreamliner330 macrumors 6502a

    Sep 1, 2011
    So....IBM needed a partnership with Apple to develop business apps that run on iOS?
    IBM -> $$$ -> Apple
    Apple -> Risk -> IBM

  23. ThisIsNotMe macrumors 68000

    Aug 11, 2008
    Really? Do tell.
  24. AngerDanger, Jul 15, 2014
    Last edited: Jul 15, 2014

    AngerDanger macrumors 68030


    Dec 9, 2008
    I particularly like Cook's warming-hands-above-camp-fire stance.

  25. napabar macrumors 6502


    Jun 12, 2008
    IBM doesn't make a Windows or Android tablet.

    You comment makes little sense.

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