I have heard forum member complains about Apple's line up. But does Apple really blown up its line up? Not really. Many of you guys say that Tim Cook is repeating Apple's past mistake. But I don't think so. Here is why: 1. If you look at Apple's past, Apple entered into too many areas. Apple was making printers, camera etc. The point is that Apple only have few product line right now: Mac, iPhone, iPad, iPod, Watch and Apple TV. 2. If you ever look at HP or Dell website, you will find more than 20 product in one single product category. Yes, they give customer choices and many people appreciate that. But abundant of choice is also bad. If you look at Apple's product line, it is not much compare with Dell or HP. 3. 5.5,4.7 and 4 inch iPhone, 12 and 9.7 inch iPads are really target towards different people and different market. We need to realize that people are diverse, so is people's need. Apple need go into different sizes to fit different people. There is no universal size that fits to everyone. Offering different size is not complicating product line. 4. Each size only have one or two models. You don't have zillions of product under one product category. So, in all, Apple's product line is growing. I think it is necessary for Apple to maintain its competitiveness. Apple's product line has grown, but not complicated.